Mumbai – Under the Mahindra Hariyali initiative, Mahindra Group will be planting 45 lakh trees over the next four years to rise against climate change.
Company has not mentioned about the area in which the trees will be planted.
Mahindra Group has also announced awareness initiative – Celebrate Differently, company informed.
Mahindra Group recognized that organizations alone cannot drive exponential impact to combat climate change, hence the citizen movement was brought to life.
Planting trees, including improving forest management, conservation, and regeneration, will help offset India’s annual greenhouse gas emissions, as well as providing a host of wider environmental and socio-economic benefits.
Ruzbeh Irani, Ethics & Chief Brand Officer, Mahindra Group, stated “The idea behind our citizen movement initiative was to collectively work towards giving back more than we take from our planet. Driven primarily by the millennials, our campaign has received an overwhelming response from citizens.”
A research revealed that 48.8% people believe that climate change is a more serious issue than war or inequality.