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Home Environment

CSR: World Sparrow Day: Srinivasan Services Trust’s efforts towards sparrow conservation

SST is confident that this initiative can have a substantial impact on the preservation of the sparrow species.

India CSR by India CSR
March 18, 2023
in Environment
Reading Time: 2 mins read
Making a significant difference in sparrow conservation

Making a significant difference in sparrow conservation

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SST is taking positive steps towards encouraging the sparrow population to thrive in Tamil Nadu

CHENNAI (India CSR): March 20th is celebrated as World Sparrow Day, and Srinivasan Services Trust (SST) is proud to continue its efforts towards sparrow conservation. SST is the social arm of TVS Motor Company and Sundaram-Clayton Limited, and it has drawn up an action plan to create awareness about sparrow conservation and is taking multiple initiatives to curb the decline in sparrow populations. SST’s efforts towards sparrow conservation are commendable and show the organisation’s dedication to preserving biodiversity. By identifying villages and areas for sparrow nesting and distributing customised nesting boxes, SST is taking positive steps towards encouraging the sparrow population to thrive in Tamil Nadu.

Sparrow nesting boxes in around 100 villages

Till date, SST has already distributed sparrow nesting boxes in around 100 villages. The organisation’s conservation efforts have already shown positive results, with many of these boxes providing homes to the sparrow population in these areas.

Identifying villages and areas for sparrow nesting

SST has identified villages and areas where the sparrows can nest and has procured thousands of customised nests. These nesting boxes will be kept on the top of windows outside the house with some feed or at nearby rooftops to invite sparrows. SST has already disseminated sparrow nesting boxes in villages.

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Positive results from conservation efforts

SST’s conservation efforts have already shown positive results, with many of these boxes providing homes to the sparrow population in these areas. The distribution of these nesting boxes is a crucial step towards encouraging the sparrow population to thrive in Tamil Nadu.

Making a significant difference in sparrow conservation

SST believes that this action can make a significant difference in the preservation of the sparrow species. The organisation’s conservation efforts are a testament to their dedication to raising awareness about the importance of preserving biodiversity.

(India CSR)


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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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