Tata Consumer Products is partnering with Tata Trusts to scale its Menstrual Hygiene Management (MHM) Program in Jharkhand. The partnership, which began work on Women’s Day (8th March) this year, to raise awareness and foster positive conversations around menstruation, has thus far benefitted over 2400 women and adolescent girls across 39 villages in Jharkhand. Tata Trusts’ Tata Water Mission, under its MHM program, since inception in 2017, has already covered over 2 lakh beneficiaries across eight Indian states—Assam, Gujarat, Jharkhand, Karnataka, Maharashtra, Rajasthan, Uttar Pradesh, and Uttarakhand.

Amit Chincholikar, Global CHRO, Tata Consumer Products speaking about the progress of the program said, “The lack of accurate information, access to menstrual products, poor sanitation, and existing taboos puts women in rural Indian villages in a very vulnerable state. Helping to build better communities is one of the pillars of Tata Consumer Products’ sustainability strategy. This initiative will help equip women and adolescent girls in rural India with the right information and products to dispel any negative perceptions around the subject. We are happy that our association with Tata Trusts for the Menstrual Hygiene Management (MHM) Program has successfully benefitted over 2400 women in rural Jharkhand.”

Speaking about the initiative outreach Divyang Waghela, Head – Water, Sanitation, and Hygiene (WaSH), Tata Trusts, said, “One of the critical elements of the Tata Water Mission’s MHM program is to provide dignity to women through knowledge and information for safe and improved menstrual hygiene practices, including destigmatising menstruation to providing choices for improved absorbents to appropriate disposal mechanism. Our goal is to guide local communities to understand the problem of health and social taboos associated with it and build their capabilities so that they may seek solutions on their own. This builds sustainability into the program. We are happy to collaborate with Tata Consumer Products to further strengthen this initiative, generate more positive and empowering conversations around this subject and enable sustainable solutions.”

Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, salt, pulses, spices, ready-to-cook offerings, breakfast cereals, snacks and mini-meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Water Plus and Tata Gluco Plus. Its foods portfolio includes brands such as Tata Salt, Tata Sampann and Tata Soulful. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has an annual turnover of ~Rs. 11,600 cr with operations in India and International markets.