NEW DELHI: Hygiene brand PeeSafe partnered with WaterAid India, an NGO whichworks to transform the lives of marginalised by improving access to water, sanitation and hygiene (WASH) services, company informed.
The association aims to empower women in rural areas and improve overall hygiene and sanitation issues. The brand is focused towards hygiene awareness, education and supporting social causes in this direction.
Once in their lifetime, more than 50% of women suffer from Urinary Tract Infection (UTI), main cause being lack of access to good hygiene services. Now onwards, PeeSafe purchase enables you to have hygienically safe experience anywhere and funds towards the cause of providing access to decent toilets and good hygiene.
With this collaboration, every PeeSafe product purchased on its website on automatically adds 10 rupees towards a fund for providing access to clean water, decent toilets and good hygiene for the most marginalised people in the country by WaterAid India.
PeeSafe aspires to provide monetary support to the NGO basis product purchase per consumer and work towards betterment of hygiene and sanitation in rural India.
Vikas Bagaria, Founder, Pee Safe said “We are delighted to join this movement as this activity completely aligns with the brand’s aim and is based on two main pillars – hygiene and sanitation. The core thought of this campaign is to spread education and awareness about toilet borne disease.
This movement will also help them understand the importance of clean and safe toilets and its use among Indian population; especially among women population in rural areas. This dual effort will lead to positive changes supporting the marginalised section of the society helping them with basic sanitation facilities and access to toilets.”
Looking at the scope of digital media, PeeSafe launches a campaign ‘HerPwr’ to add more support to women and empower them by providing improved sanitation facilities. This campaign is to generate maximum traction by women present in social media. Women across the country and abroad can join this movement by posting their picture on social media with the same hash tag on which Pee Safe adds Rs.2 on each upload.
This is the brand’s initiative towards bringing a positive change in the society by improving unhygienic living conditions in villages and remote areas in India.
Vikas Kataria, Director – Resource Mobilisation at WaterAid India says, “WaterAid is committed to positive engagements that help us reach more and more people with access to water, sanitation and hygiene services.”
“We appreciate PeeSafe’s sincere efforts and contribution to improve overall hygiene and sanitation services especially for women through #HerPwr campaign and raise much-needed awareness for this cause. We also see a great synergy with PeeSafe and our own work and look forward to achieving greater impact, especially among the most marginalised, as an outcome of this collaboration.”, he added.
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