In Odisha, a state famed for its rich mineral deposits, CSR initiatives are gaining momentum as the region now shines as India’s leading manufacturer of steel, stainless steel, alumina, and aluminum.

Recognized for its abundant mineral resources, Odisha is now making headlines as India’s top producer of steel, stainless steel, alumina, and aluminium. This accomplishment reveals an extraordinary journey of growth, driven by dedicated and targeted initiatives aimed at bolstering India’s manufacturing sector. Odisha, nestled in the eastern region of India, has seen its steel production capacity surge tremendously. A leap from 4 Million Metric Tonnes per Annum (MMTPA) in 2004 to a staggering 33 MMTPA by 2023 bears testament to this substantial escalation.

In an era where technology and innovation are revolutionizing every sphere of life, one area that holds immense transformative potential is healthcare. Here, Mobile Medical Units (MMUs), such as the ones provided by Jubicare, represent a potent tool to address healthcare disparities in remote and underprivileged areas.

Corporates in Odisha should seize this opportunity to include MMUs in their Corporate Social Responsibility (CSR) initiatives, thereby demonstrating their commitment to inclusive growth and community welfare.

Jubicare Mobile Medical Unit

Here are five reasons why corporates should adopt Jubicare MMUs in Odisha:

Bridging the Access Gap

Access to quality healthcare is a fundamental right; however, for many in remote and rural areas, this remains a distant dream. JubiCare addresses this issue head-on through its state-of-the-art Mobile Medical Units (MMUs). Navigating tough terrains, these MMUs provide doorstep healthcare services, eliminating the need for long and arduous journeys to hospitals. Each MMU is equipped with a team of trained medical professionals, essential medicines, and advanced diagnostic equipment, ensuring holistic care for those who need it the most.

Odisha, despite its rich cultural and economic potential, houses numerous remote, rural, and tribal communities grappling with limited access to quality healthcare. The MMUs offered by Jubicare are designed to navigate these geographical barriers, delivering vital healthcare services to the doorsteps of marginalized populations. These units serve as a beacon of hope for those who would otherwise travel long distances to access basic medical services.

India CSR — Jubicare Mobile Medical Unit; Jubilant Bhartia Foundation

Comprehensive Healthcare Solutions

Beyond immediate healthcare provision, JubiCare aims to empower communities with health education. Regular interactive sessions on preventive healthcare, nutrition, and hygiene encourage behavioral change, helping communities take charge of their health. These education initiatives showcase JubiCare’s commitment to fostering a healthier society, not just through service delivery, but also through knowledge sharing.

Public health infrastructure in rural areas often suffers from an acute shortage of skilled healthcare personnel, essential medicines, and diagnostic equipment. Jubicare MMUs come equipped with not just medicines but also a team of medical professionals, diagnostic equipment, and digital health records. They also provide specialist consultations from Jubicare Telehealth Centre, transcending the resource limitations of conventional rural healthcare systems.

Telemedicine: Expanding Reach, Reducing Disparities

A noteworthy feature of JubiCare model is the integration of telemedicine. Through a partnership with the Telehealth Centre, patients in remote areas have the chance to consult with specialists, regardless of their geographical location. This allows for faster diagnosis, timely intervention, and improved patient outcomes. Telemedicine thus represents JubiCare’s commitment to bridging the urban-rural healthcare gap and fostering healthcare equality.

Beyond healthcare delivery, MMUs are a platform for educating rural communities about preventive healthcare measures, nutrition, hygiene, and common diseases. These interactive sessions foster a transformation in health-seeking behaviors, contributing significantly towards controlling preventable illnesses and improving overall community health.

Building Disaster-Resilient Communities

Natural calamities often exacerbate healthcare needs while disrupting access to health facilities. As part of its disaster response strategy, JubiCare’s MMUs are designed to mobilize rapidly, delivering crucial health services in times of crisis. The versatility and adaptability of these units make them a reliable healthcare source during emergencies, emphasizing JubiCare’s dedication to community health and wellbeing.

Odisha’s geographical location makes it susceptible to natural disasters, which escalate healthcare needs and often disrupt access to health facilities. Jubicare’s MMUs can be rapidly mobilized to provide critical health services and support during such crises, acting as a lifeline for affected communities.

Building Sustainable Corporate-Community Relationships

For corporates, adopting Jubicare MMUs not only fulfills CSR obligations but also strengthens their relationship with local communities. This socially conscious act could boost their brand image, foster goodwill, and contribute to a sustainable business environment by ensuring the wellbeing of the community.

About Jubilant Bhartia Foundation (JBF)

Jubilant Bhartia Foundation (JBF), established in 2007, is the not- for- profit organization of the Jubilant Bhartia Group. It focuses on conseptualizing and implementing the Corporate Social Responsibility initiatives (CSR) for the Group. The Jubilant Bhartia Foundation’s activities include various community development work, healthcare programs,n cultural and sports events, environmental preservation initiatives, vocational training, women empowerment, educational activities and promotion of Social Entrepreneurship.

Conclusion

In conclusion, the adoption of Jubicare Mobile Medical Units (Van) by Odisha’s corporate sector can create a transformative impact on community health and wellbeing. By embracing this innovative solution, corporates have the power to influence healthcare delivery profoundly, democratizing access to health services and bringing about a tangible difference in the lives of Odisha’s marginalized populations.