BANGALORE (India CSR): Flipkart Foundation, the charitable arm of the Flipkart Group, has expanded its collaboration with Pratham InfoTech Foundation (PIF) to launch the second phase of the ‘Digital Literacy and 21st Century Skills for Employability’ program in Mumbai and Gurugram. This initiative aims to equip economically disadvantaged youth, aged 18 to 35, with essential digital and soft skills to enhance their job readiness. The program follows a hybrid learning model that provides digital training, access to technology, and direct employment linkages.
Scaling Program Impact
Building upon the success of the first phase, which facilitated employment for approximately 2,400 individuals across various sectors while training 3,900 youth, the second phase aims to equip an additional 2,500 youth annually across ten community-based centers. Participants will be given laptops and other digital learning resources and will undergo comprehensive training in digital literacy, soft skills, and professional grooming, positively impacting 10,000 individuals, including indirect beneficiaries.
Inclusive Employment Focus
The initiative also offers mentorship, pre-placement training and job fairs to facilitate employment opportunities, targeting a minimum 60% job placement rate. With a strong focus on gender inclusivity, the program further ensures that at least 50% of the participants are women, promoting equitable access to job opportunities.
Visionary Leadership Insight
Commenting on the collaboration, Sarah Gideon, Vice President – Corporate Affairs, Flipkart, said, “The true measure of progress isn’t just access to technology; it’s the ability to use it to create meaningful opportunities. At Flipkart Foundation, we see digital literacy as a gateway to employment, independence, and long-term economic mobility. Our collaboration with Pratham InfoTech Foundation goes beyond training, equipping young people with the confidence, skills, and networks to build sustainable careers. As we move into the next phase of this initiative, we remain committed to making a real difference – on the ground, within communities, and in the lives of those who need it the most.”
Partner Organization Commitment
Prem Yadav, Co-Founder and CEO, Pratham InfoTech Foundation, added, “The future of work demands strong digital and employability skills. At Pratham InfoTech Foundation, we are committed to empowering youth with these essential capabilities. Our collaboration with Flipkart Foundation enables us to create meaningful employment pathways and drive sustainable impact in under-resourced communities.”
Implementation Strategy Details
Key implementation activities under this initiative include setting up digital infrastructure at the centers, recruiting and training local fellows as instructors, and conducting pre-placement sessions for job readiness. These efforts collectively aim to bridge the digital divide and empower the youth with the skills needed to succeed in today’s job market.
Nationwide Impact Overview
Over the past years, Flipkart Foundation has worked across Andhra Pradesh, Assam, Delhi, Gujarat, Haryana, Karnataka, Maharashtra, Telangana, Uttarakhand, Uttar Pradesh, and West Bengal to serve, support, and empower underserved sections of society through a gamut of interventions, to ensure maximum reach and sustainable impact.
(India CSR)
