Alleima India’s CSR efforts soar with a bus campaign in Pune, showcasing helpline numbers and advancing the Damini Sakhi program to empower and protect women.
PUNE (India CSR): Alleima India is taking its Corporate Social Responsibility (CSR) commitment to new heights in Pimpri-Chinchwad, Pune, championing women’s safety with bold action. As part of the Damini Sakhi program, the Dapodi-based leader in advanced stainless steels has rolled out a bus advertisement campaign. Vibrant purple signs displaying emergency helpline numbers now grace PCMC buses, ensuring that women commuters—thousands of whom rely on public transport daily—have immediate access to support in times of need.
This CSR endeavor extends beyond the buses. Alleima India is distributing 13,500 leaflets, stickers, and information cards to Damini officers, 22 police stations, and communities throughout Maharashtra. “The recent surge in safety concerns for women in Pune has made this work urgent. With Alleima’s partnership, we’ve expanded our pilot program into a movement for empowerment,” said Caroline Audoir de Valter, CEO of Hope for the Children Foundation (HFCF), a cornerstone collaborator in this initiative.
CSR Fuels Awareness
The Damini Sakhi program, kicked off in October 2024, thrives on prevention, training, and awareness—core pillars of Alleima’s CSR vision. Working with Pimpri-Chinchwad Police and the District Legal Services Authority (DLSA), the initiative has trained 715 women in self-defence and engaged 1,570 people in safety workshops. The Purple Ribbon Campaign at Alandi Yatra reached 3-4 lakh individuals, spreading the word far and wide.
Sharath Satish, President of Alleima’s Business Unit Tube APAC, launched the first Sakhi Suraksha bus today, stating, “Our CSR efforts aim to make public spaces safer. This is a step toward that goal.” Complementing the campaign, 25 CCTV cameras are being installed in crime hotspots, monitored by police for rapid response.
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CSR Strengthens Bonds
Under the leadership of Sonal Patil of DLSA, this CSR initiative unites key players like the State Women’s Commission, Women and Child Development Department, and Centre for Police Research. Beyond raising awareness, it has equipped 365 law enforcement officers with specialized training to address women’s safety concerns effectively. Damini Pathak squads—dedicated safety units—patrol public areas, offer immediate assistance, and conduct educational workshops, fostering a stronger bond between the community and police.
Saipriya Paranjape, Marketing Manager & CSR Business Unit Tube APAC, emphasized the campaign’s vision: “The goal of the bus campaign is to spark awareness and encourage action by making helpline numbers more conspicuous and visible on public transport. As part of the next phase, we’re planning to add value by integrating technology, making it easier and quicker to get help. By working closely with the police, we’re not only increasing surveillance but also strengthening trust between law enforcement and the community. Together, we’re working toward a future where women can live without fear.”
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CSR Shapes Tomorrow
Since its inception, Damini Sakhi has delivered remarkable results: self-defence skills for hundreds, awareness for thousands, and enhanced police readiness. Mrs. Patil reflected, “Alleima’s CSR support is a game-changer. Protecting women and educating society is a shared duty, and this initiative sets a powerful example.” With buses rolling out helpline visibility, cameras watching over streets, and technology on the horizon, Alleima India’s CSR news marks a pivotal step toward a safer, more empowered Pune for women.
(Copyright@IndiaCSR)
