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Home Agriculture

CSR: Dabur to provide dry ration and daily essentials to 23 Honey Collectors families of Sundarbans

India CSR by India CSR
October 16, 2021
in Agriculture
Reading Time: 3 mins read
CSR: Dabur to provide dry ration and daily essentials to 23 Honey Collectors families of Sundarbans
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There is a saying that ‘Sharing and Giving are the ways of God’. On the occasion of Bijoya Dashmi, Dabur Honey initiated a new CSR programme to support the livelihood of honey collectors of Sundarbans, who have witnessed their livelihood being impacted due to multiple cyclones and massive floods in the region over the past few months.

Christened ‘Sweetness of Giving Back’, this initiative aims to support the families of these honey collectors during these trying times. 

“The Honey Collectors of Sundarbans are the backbone of the Honey Industry in India. The floods, which came on the back of the devastating second wave of COVID, have severely impacted livelihood in the Sundarbans region, destroying crops and even leading to scarcity of drinking water across villages.”, Dabur India Ltd Category Head – Health Supplements, Kunal Sharma said.

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Kunal Sharma, Dabur India Ltd Category Head – Health Supplements

As part of our mission to support the families of honey collectors, Dabur will be providing dry ration and other daily essentials for the next year, to 23 families identified in this region who are involved in the profession of honey collection. This is not only in line with our mission of being ‘Dedicated to the Health and Well-Being of every Household’, but also to spread festive smiles during this period of Durga Puja” Kunal Sharma added.

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To pay tribute to the Honey Collectors of Sundarbans, Dabur Honey also unveiled a digital film that seeks to promote the hard work put in by this community. Capturing the festive spirit through the happy faces celebrating Durga Puja with relishing mouth-watering Sandesh made from the fruit of their own labour i.e. Dabur Honey.

https://www.youtube.com/watch?v=1I5nRg3fXq0

Youtube link of a Digital film

The film is conceptualised and produced by ICE Media Lab, a Content Shop specialises in content first brand films. Debojit Saha, Creative Head, ICE Media Lab said, “The sight of the flood-hit village & the state of villagers caught us numb when we reached there! During our previous assignment, we worked, ate, and chatted with these people and the feeling was hitting even more.”

“Once Dabur decided to give back to the honey collectors of Sunderbans, we decided to chip in with them. When we took the relief material, there including clothes, food, and sweets, their joy had no bounds. We captured their reaction shots upon the receiving of the aid without them noticing the camera is on! It feels good to make a small impact on the community especially at the onset of Durga Puja! Pure bliss! It’s a surreal feeling”, he said.

(India CSR)


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Source: India CSR I6 October 1, 2021
Tags: CSR of DaburDabur at SundarbansHoney Collectors of SundarbansHoney Industry in IndiaSweetness of Giving Back
India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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