NEW DELHI: Furthering its vision of creating a sustainable future for the present and future generations, Canon India, one of the leaders in the imaging space, announced today a slew of initiatives, as part of its umbrella CSR programme ‘Canon India Involve’. Environment is a core element of Canon’s ‘4Es’ policy of CSR, which focuses on Environment, Education, Eye Care and Empowerment.

The organization has always been at the forefront of driving various sustainability initiatives aimed at conserving the environment and thereby, building awareness to facilitate a greener and cleaner tomorrow.

As part of the initiative, the innovation leader has installed eco-friendly dustbins in the school premises of all its four adopted villages. Further, Canon also conducted a cleanliness drive in one of the adopted villages – Maheshwari village, located in the Rewari district of Haryana. The initiative witnessed active participation from 10 Canon employees, wherein they took up the responsibility of cleaning up the village roads. The initiative was supported by the village Sarpanch along with the school management and other government representatives from the village. Canon’s CSR endeavors are driven by their corporate philosophy of ‘Kyosei’, which means spirit of living and working together for the common good.

Speaking on the initiative, Kazutada Kobayashi, President & CEO, Canon India said, “At Canon, we are profoundly engaged in meaningful, welfare driven initiatives that impact lives especially in the areas of Environment, Eye care, Education and Empowerment. A cleaner and greener environment generate numerous health benefits as well, paving way for the holistic development of the villages. We are proud to not only have taken further steps in our mission to create sustainable livelihoods for our communities, but also to have active and voluntary participation from our employees. Taking up initiatives like these further help us to build a close connection with the villagers and develop the vibrant culture of social responsibility that already exists within the company.”

Canon employees across the country, frequently engage with residents in the adopted and SOS homes as part of Canon’s CSR initiatives, expanding their social trajectory. Canon India has three more adopted villages presently under its flagship CSR initiative – ‘Adopt a Village’. These include Village Maheshwari in Haryana, Karanjoti Village in Mumbai and Sol Gohalia in Kolkata. Canon has adopted these villages with an aim to bring developments in the areas of 4Es -Environment, Education, Eye care and Empowerment.