• India CSR Awards 2025
  • Guest Posts
Tuesday, June 3, 2025
  • Login
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home Corporate Social Responsibility

Crop Residue Management Programme in North India

ITC has recently entered into a collaboration with IIT Delhi’s Arun Duggal Centre of Excellence for Research in Climate Change and Air Pollution (CERCA) for development of a Geographic Information System (GIS) mapping tool.

India CSR by India CSR
in Corporate Social Responsibility
Reading Time: 5 mins read
Crop Residue Management Programme in North India
0
VIEWS
Share Share Share Share

ITC was keen to make a difference and find a sustainable and equitable solution to this critical problem affecting both the environment and livelihoods.


New Delhi (India CSR): Millions of residents of India’s National Capital Region are faced with a thick blanket of smog every winter. And every winter, the discussion veers around the practice of farmers in the surrounding northern provinces burning the stubbles of freshly-harvested rice to clear the ground for sowing wheat during Rabi season.

Multi-business conglomerate, ITC Limited has been working on a holistic farm-based programme in the Kapurthala district of Punjab that has consistently demonstrated a positive impact, making it a win-win for all stakeholders.

On one hand, it has helped raise farmer incomes, productivity and reduced cultivation cost, whilst at the same time has addressed environment concerns by significantly reducing the hazardous practice of stubble burning.

India CSR
ADVERTISEMENT

ITC has recently entered into a collaboration with IIT Delhi’s Arun Duggal Centre of Excellence for Research in Climate Change and Air Pollution (CERCA) for development of a Geographic Information System (GIS) mapping tool.

This tool will further strengthen and streamline the programme by helping track and monitor stubble burning practices. The aim is to identify areas where stubble burning is practiced and where it is not; prepare a detailed map based on the data and take further remedial action.

As part of its social investment intervention ‘ITC Mission Sunhera Kal’, ITC launched this farm-based programme in Kapurthala District in 2018 with the objective of enhancing farmer incomes in a manner that also helps manage crop residue effectively with minimal impact on environment. Since its launch in 46 villages across 18,760 acres, the intervention is now spread across 4 blocks of the District in over 465 villages across 1.83 lakh acres, benefitting over 15,900 farmers.”

“The intervention has successfully demonstrated improvement in farmers’ income upto 25%. This climate smart programme has also led upto 25% water saving in paddy and wheat crops through adoption of Direct Seeding of Rice and in Zero tillage sowing in wheat respectively. Because of the programme, there was also no stubble burning in 89.7% of the targeted area. In the current year 2022-23, ITC has targeted to cover 2 lakh acres of paddy area for its crop residue management programme.”, further added

Punjab, Haryana, Uttarakhand, and Western Uttar Pradesh constitute the majority of India’s rice-wheat cropping system, which is spread over 10 million hectares. yielding ~50 million tons of paddy residue annually.

The practice of burning crop waste as a phenomenon took shape only in the nineties when farmers switched from harvesting rice crop by hand to using combine harvesters that always left a 15-30 centimetres stubble on the ground. The short time gap of only three-weeks between the harvesting of rice and planting of wheat, made it almost impossible for the stalk to decompose naturally, and hence the practice of stubble burning.

Farmers have been reluctant to switch over to alternative practices because of a fear that any delay in wheat sowing would reduce its production.

Despite incentives and also threats of fines, the majority of farmers continue with the practice of stubble burning. The effort demanded a change of approach. ITC, having empowered 4 million farmers during its decades long journey in Indian agriculture, decided to engage with all stakeholders to address the issue holistically.

After conducting extensive research on ground, ITC found that farmers were reluctant to shift to more sustainable practices mainly because they believed that burning the stalks is the cheapest and fastest way to begin the next crop season and that any alternative will disrupt their livelihoods.

ITC’s Approach: Collaboration, Technology adoption, Training & Engagement

ITC was keen to make a difference and find a sustainable and equitable solution to this critical problem affecting both the environment and livelihoods. Having worked with a large number of stakeholders and farmer-beneficiaries across the country for its pioneering sustainability interventions spanning water stewardship, forestry, biodiversity, climate smart and sustainable agriculture, ITC believed that the programme’s success lied in convincing farmers of its tangible economic benefits instead of focussing only on the environmental challenges.

The Company’s extensive consultation with several leading farmers, scientists, NGOs and government agencies revealed that farmers would change over to alternative practices only if the solution offered them superior value in terms of yield and productivity improvement compared to stubble burning.

Having done the feasibility study, ITC embarked on an integrated programme with three objectives: improving farmer incomes, making available an extended window between paddy harvest and wheat sowing and using crop residue in an effective manner. Year-round engagement with farmers instead of only at the time of rice harvesting was critical to gain trust and confidence of farmers.

Two key technologies were introduced to solve the problem. Firstly, ITC introduced a Super Straw Management System that pulverises harvested straw to below 5 centimetres or about one-third the size of previous stubbles and spreads the residue on fields to enhance soil moisture and nutrients. Secondly, it introduced a Happy Seeder equipment to plant rows of wheat crop on the carpet of rice stubble.

To address initial apprehensions of farmers, ITC partnered with Agriculture Department, Krishi Vigyan Kendras and machinery owners to conduct extensive training programmes through Farmer Field Schools and other engagements. Whilst sharing details of the economics of the programme, ITC also focussed on ensuring timely availability of these machines.

The resources and knowledge gathered through the new practices helped formulate smart Package of Practices relating to the use of seed, water, nutrients whilst improving resilience to weather. The results were extremely encouraging. The direct seeding method in rice not only reduced water consumption, but also increased the time gap between rice harvest and wheat sowing by 15 days.

Short duration varieties of wheat that provided better yields, also further mitigated the time pressure. Together, with the extended time window available, whilst gaining economically led to a positive situation of farmers not requiring resorting to stubble burning.

The incorporation of the GIS tool in collaboration with CERCA, IIT Delhi is expected to further strengthen ITC’s programme by providing an accurate mapping of stubble burning regions along with a robust documentation of the impact of practices in the field. This is likely to substantially enhance the scale and impact of the much-needed initiative, going forward.


India CSR offers strategic corporate outreach opportunities to amplify your brand’s CSR, Sustainability, and ESG success stories.

📩 Contact us at: biz@indiacsr.in

Let’s collaborate to amplify your brand’s impact in the CSR and ESG ecosystem.

Tags: CSR of ITC Limited
India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

Rallis India Spent Rs 5.21 Crore on CSR in FY25
Corporate Social Responsibility

Rallis India Spent Rs 5.21 Crore on CSR in FY25

12 hours ago
0
Zinc Football Academy Crowned Rajasthan Champions, Qualifies for I-League 3
Corporate Social Responsibility

Zinc Football Academy Crowned Rajasthan Champions, Qualifies for I-League 3

14 hours ago
0
Ravin Group Leads Global Sustainability Drive for World Environment Day 2025
Environment

Ravin Group Leads Global Sustainability Drive for World Environment Day 2025

15 hours ago
0
Tata Elxsi Spent Rs 13.5 Crore on Corporate Social Responsibility (CSR) in FY25
Corporate Social Responsibility

Tata Elxsi Spent Rs 13.5 Crore on Corporate Social Responsibility (CSR) in FY25

17 hours ago
0
Karnataka Deputy CM Slams Illegal CSR Practices, Pushes for School Development
Corporate Social Responsibility

Karnataka Deputy CM Slams Illegal CSR Practices, Pushes for School Development

23 hours ago
0
USAID Dismantled: How CSR Can Fill the Innovation Funding Gap in India
Corporate Social Responsibility

USAID Dismantled: How CSR Can Fill the Innovation Funding Gap in India

2 days ago
0
CSR: Nand Ghar, JSI & Rocket Learning Unite to Transform Anganwadis in Rajasthan
Corporate Social Responsibility

CSR: Nand Ghar, JSI & Rocket Learning Unite to Transform Anganwadis in Rajasthan

2 days ago
0
Morgan Ventures Invests Rs 14.69 Lakhs in CSR Initiatives for FY 2025
Corporate Social Responsibility

Morgan Ventures Invests Rs 14.69 Lakhs in CSR Initiatives for FY 2025

3 days ago
0
L&T Spends Rs 164 Crore on CSR Initiatives in FY25
Corporate Social Responsibility

L&T Spends Rs 164 Crore on CSR Initiatives in FY25

4 days ago
0
Load More
Next Post
Rise in external fraud post COVID

Rise in external fraud post COVID

CSR: DrinkPrime gives safe drinking water access to 750 students in 6 institutions across Bengaluru

CSR: DrinkPrime gives safe drinking water access to 750 students in 6 institutions across Bengaluru

India CSR Awards India CSR Awards India CSR Awards
ADVERTISEMENT

LATEST NEWS

Rallis India Spent Rs 5.21 Crore on CSR in FY25

Zinc Football Academy Crowned Rajasthan Champions, Qualifies for I-League 3

ज़िंक फुटबॉल अकादमी बनी राजस्थान चैंपियन, आई-लीग 3 में बनाई जगह

Ravin Group Leads Global Sustainability Drive for World Environment Day 2025

Delta Inks Renewable Energy Deal to Drive Net-Zero Goals

Saraf Furniture to Hire 500+ LGBTQ+ Employees During Pride Month

HZL HZL HZL
ADVERTISEMENT

TOP NEWS

No Content Available
Load More

Advertisement

Image Slider
content writing services Guest Post Top 5 Reasons to have Sponsored Posts at India CSR – India’s Largest CSR Media stem learning R2V2 Technologies Private Limited

Interviews

Driving Sustainable Impact: An Interview with Himanshu Nivsarkar, Kotak Mahindra Bank
Interviews

Driving Sustainable Impact: An Interview with Himanshu Nivsarkar, Kotak Mahindra Bank

by India CSR
May 22, 2025
0

By Rusen Kumar NEW DELHI (India CSR): Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak...

Read moreDetails
Empowering Women Drivers: An Interview with Balamurugan Thevar, CSR Head at Shriram Finance

Empowering Women Drivers: An Interview with Balamurugan Thevar, CSR Head at Shriram Finance

May 20, 2025
0
Empowering Rural Craft Entrepreneurs: An Interview with N E Sridhar, Titan Company

Empowering Rural Craft Entrepreneurs: An Interview with N E Sridhar, Titan Company

May 15, 2025
0
Empowering Young Innovators Across India: An Interview with Geetaj Channana, the Head of Corporate Strategy at Vivo India

Empowering Young Innovators Across India: An Interview with Geetaj Channana, the Head of Corporate Strategy at Vivo India

April 25, 2025
0
Load More
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. They need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

donate at indiacsr

  • About India CSR
  • Team
  • India CSR Awards 2025
  • Partnership
  • Guest Posts
  • Services
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2024 - India CSR | All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2024 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.