NEW DELHI (India CSR): Bhavan’s College Management School of Events & Experiential Design (MSEED) has announced its much-awaited BMAT Scholarship Examination for the academic year 2026–27, unveiling merit-based scholarships worth up to Rs 1 lakh. The initiative aims to nurture the next generation of event strategists, designers and experiential marketers at a time when India’s live events and brand experience industry is expanding at an unprecedented pace.
Held across major cities, BMAT (Bhavan’s MSEED Aptitude Test) is designed for students who aspire to build careers that blend creativity, business strategy and high-impact experiential storytelling.
BMAT 2026–27: Nationwide Examination Schedule Announced
MSEED has released an extensive schedule for both Bachelor’s and Master’s programs, ensuring accessibility for students across India’s leading metros and Tier-2 cities.
For Master’s Programs in Event Management & Experiential Marketing:
Round 1
- December 20, 2025: Mumbai, Nagpur, Delhi
- December 21, 2025: Kolkata, Jaipur, Indore
Round 2
- January 31, 2026: Mumbai, Nagpur, Delhi
- February 1, 2026: Kolkata, Jaipur, Indore
For Bachelor’s Programs in Event Management:
Round 1
- March 21, 2026: Mumbai, Nagpur, Delhi
- March 22, 2026: Kolkata, Jaipur, Indore
Round 2
- April 18, 2026: Mumbai, Nagpur, Delhi
- April 19, 2026: Kolkata, Jaipur, Indore
Successful candidates will be eligible for scholarships and financial assistance, enabling them to pursue advanced education in event management and experience design.
Specialised Programs Tailored for Tomorrow’s Experiential Industry
Unlike traditional MBAs, Bhavan’s MSEED is built specifically for students who want to excel in experiential-led marketing fields rather than opting for generic management pathways. The institution offers cutting-edge specialisations including:
- Global Business Events & Experiential Marketing
- E-Sports & Sports Events
- Tourism & Cultural Events
- Concerts & Live Entertainment
- Wedding Planning & Wedding Design
These programs equip learners to work closely with brands, crafting immersive interactions that drive recall, engagement and measurable impact.
Industry Leaders Emphasise the Rising Value of Experiential Skills
Announcing the scholarship exam, Jimmy Chaudhary, CEO & Co-Founder of MSEED, said the future of marketing belongs to professionals who can create emotion-led experiences rather than conventional advertising impressions.
“Through BMAT, we want to identify passionate young minds and give them access to world-class education in events and experiential marketing. Our vision is to convert raw creative potential into industry-ready talent capable of designing impactful experiences from day one,” he stated.
He added that merit-based scholarships of up to Rs 1,00,000 will support deserving candidates in pursuing rewarding careers across the sector.
Experiential Marketing: A Booming Sector with Rising Talent Demand
India’s events and experiential marketing landscape is currently witnessing a sharp surge as brands increasingly invest in live events, activations, immersive installations, and IP-driven properties. This shift has led to a growing demand for professionals who can merge creativity with on-ground execution, crisis management and brand strategy.
MSEED was established to address this skill gap and deliver job-ready professionals capable of understanding both the creative and commercial dimensions of the experiential domain.
Hands-On Learning Through Real Events and Live Projects
A defining feature of the MSEED ecosystem is its strong connection with Group EVA—the parent experiential marketing firm. Students gain hands-on exposure by working on concerts, festivals, sports events, corporate experiences and brand activations from the early stages of their academic journey.
With curated internships, on-the-job training and 100% placement assistance, graduates are well-prepared to enter the workforce with confidence and clarity.
Application Call: Your First Step Into a High-Growth Creative Industry
Bhavan’s MSEED is inviting students passionate about events, experiences, creativity and brand engagement to appear for BMAT 2026–27. For aspirants seeking vibrant, future-ready careers, this scholarship exam marks the beginning of an exciting journey into one of India’s fastest-growing creative sectors.
(India CSR)
