NEW DELHI: Benetton Group has always kept a watchful eye towards a society in transformation and created campaigns to spark cultural debates.
The brand recently collaborated with Miss Diva as the Empowerment Partner to enable the contestants to make a difference towards CRY Foundation’s Sparsha project.
As part of the collaboration Benetton organized a co-branded sub-contest wherein the contestants were encouraged to raise money through crowdsourcing using social media as the platform.
The aim was raise as much money as possible for 1 designated cause over a period of one month and the contestant who will generate maximum funds will be crowned as Benetton Miss Woman with a voice. The initiative was a big success as the 16 contestants managed to raise a huge sum of Rs 21,18, 044 within a time span of 30 days.
The project Sparsha deals with families living in transit camps (like slums) in Mumbai.
They currently work with 700 households with 1400 children as a part of this project through 5-7 different centres spread across Mumbai (Sion, Kurla, Mankhurd, Vashi).
These centres provide support to the children in terms of structured sessions on safety, health, physical training and so on.
There’s a proper faculty with volunteers to provide a seamless education. Out of these children, 600 are adolescent girls in the age group of 11-18 yrs. The program categorically will focus on funding the 600 adolescent girls).
📢 Partner with India CSR
Are you looking to publish high-quality blogs or insert relevant backlinks on a leading CSR and sustainability platform? India CSR welcomes business and corporate partnership proposals for guest posting, sponsored content, and contextual link insertions in existing or new articles. Reach our highly engaged audience of business leaders, CSR professionals, NGOs, and policy influencers.
📩 Contact us at: biz@indiacsr.in
🌐 Visit: www.indiacsr.in
Let’s collaborate to amplify your brand’s impact in the CSR and ESG ecosystem.
