• India CSR Awards 2025
  • India CSR Leadership Summit
  • Guest Posts
  • Login
Thursday, March 19, 2026
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home Articles

A CSR Option to bring Good Governance to Rural Citizens

India CSR by India CSR
December 14, 2019
in Articles
Reading Time: 6 mins read
Vibrant Villages Programme

Vibrant Villages Programme

Share Share Share Share
WhatsApp icon
WhatsApp — Join Us
Instant updates & community
Google News icon
Google News — Follow Us
Get our articles in Google News feed

Good rural governance (GRG) is at the heart of sustainability for any village development program. The role of panchayati raj institutions (PRI), as designed by India’s Constitution, is to connect citizens with the government, yet the scope of good rural governance is much broader. The spirit of village governance is manifest in the Gram Uday se Bharat Uday (village self-governance campaign), wherein the gram sabha (village government) and PRI-based agenda includes rural development, as well as increased farmers earnings, social harmony, and the welfare of the scheduled caste and scheduled tribe populations. Good rural governance involves the empowerment of the PRIs and the community members at large so that, at a minimum, all basic amenities of a village are provided.

Community-led development as the cornerstone of good rural governance was demonstrated by a women’s group in village Bainsi in Nuh, Haryana, that approached the District Secretariat to complain about the faulty water pump in their village after their complaints to the sarpanch and the Public Health and Engineering Department didn’t result in any redressal. Doli, a member of the Village Leadership School, a platform for training citizens about their rights and entitlements, led this with the help of ten women and the facilitator at the Citizen Information and Support Center, a joint CSR initiative by corporate and NGO partners. The defunct pump was fixed.

Under the PRI Act, each development plan of a village must be approved by the gram sabha. However, the majority of rural villagers are not aware of the importance or benefit of being a member of the gram sabha in order to ensure their legal standing. NALSA reports that most (approximately 70 percent) of India’s rural population are illiterate and unaware of the rights and entitlements conferred upon them by law.[1] This absence of legal awareness is responsible for widespread deception, exploitation, and deprivation of rights and benefits experienced by village communities.

Translating knowledge to action was demonstrated by women who were trained elected representatives working for road improvement in Kharika village, Nuh, Haryana. The road leading to the government school and the anganwadi center was in extremely poor condition, making these places inaccessible. The women used their newfound knowledge to access funds available to panchayat members in view of the gram sabha resolution passed in January 2019 to repair the road.

Book Launch Ceremony
ADVERTISEMENT

In most states of India, PRIs are not adequately capacitated in terms of funding (which is controlled by state governments) or in the training required to undertake their responsibilities. The most vital aspect of rural governance is to empower common citizens and create awareness within the community about these roles.

Sharing how the assistance received was put into action was demonstrated by Babita Devi from village Kharika, Muzaffarpur, Bihar, who had applied for a LPG cooking gas connection under the Pradhan Mantri Ujjwala Yojana falling under the BPL category, but she was unable to obtain it due to improper documentation. With help in proper preparation of the application, submission procedures, and follow-up with concerned authorities, Babita received the gas connection. She went on to help other women to avail the services of the scheme.

Even in villages located nearby government facilities, such as district or block headquarters, the people do not know about them or how to access them. Awareness about government schemes and redressal mechanisms must reach a critical mass of people in the community and among PRI representatives in order for the rate of adoption to become self-sustaining and create further growth. Consistent effort over a period of time is needed for the community and PRI representatives to reach that critical mass.

Thoughtful policies, administration, and significant investments have been made by the Government of India on many rural development themes. But policy measures are not enough to transform the situation. Gaps in implementation make it increasingly clear that knowledge flow to the community must increase, and issues must be tackled at the local level. Careful grassroots efforts to manage development locally can be highly effective in improving the situation. However, relatively few grassroots organizations focus on good rural governance, and even fewer Corporate Social Responsibility (CSR) initiatives recognize its benefit and vital importance.

An effective approach evolved by S M Sehgal Foundation (Sehgal Foundation) includes a comprehensive set of strategies to provide Good Rural Governance training in various forums. The model operates, in conjunction with CSR partners in some cases, in more than 500 villages across eight states as of December 2019.

A key component of the model includes the formation of a Village Development Committee (VDC) before initiating any infrastructure program in a new village. The VDC is comprised of responsible community members: opinion leaders, panchayat members, and members of village-level institutions, with representatives from all parts of the community (at least 50 percent women). The committee must give preeminence to the panchayat to ensure that it is understood as having a supporting (not challenging) role. The VDC is trained in technical aspects of projects and government schemes and empowered to engage the whole community in project activities and village governance. The sarpanch and panchayat members of the VDC facilitate relationships with government bodies, monitor project activities, collect community contributions for future maintenance of completed projects, and continue to carry on the impact of those projects after any infrastructure aspects are completed by Sehgal Foundation.

Concurrent capacity-building initiatives are essential components:

Village leadership schools are set up to train groups of interested individuals, sushasan (governance) champions, to access citizen benefits and government programs, make people aware of their rights, and take charge of the development of their village. The results are collective actions to ensure village-level benefits and knowledge dissemination to others who can also benefit.

Women’s collectives (mahila sangathans) and women’s leadership schools are mobilized to strengthen participation of women in village governance, allow women to come together, voice their concerns on community and development issues, receive training on their legal and constitutional rights and entitlements, work collectively to address local issues, and support each other.

Digital literacy training and life skills education are embedded with governance training to empower youth with an interactive curriculum that helps adolescents gain confidence, information, and new perspectives on gender stereotypes, all of which help them become positive change agents in their families and communities.

A Citizen Information and Support Center (CISC) is created and equipped with mobiles for people to obtain information from government sources on toll-free numbers and provide personalized services. So far clusters of villages in Nuh, Haryana (supported by Publicis Sapient) and in Samastipur, Bihar, are equipped with cloud-based integrated voice-response-systems (IVRS). Beneficiaries can call the toll-free number to learn details about how to apply for various government schemes and receive information about agriculture subsidies, fertilizers, pesticides, crop diseases and cures, and a package of practices for various seasonal crops. The CISC office assists the most marginalized citizens, helping them write out applications for submission to government complaint windows. The toll-free CISC number is disseminated in villages in community meetings and on wall paintings and visiting cards.

Community radio Alfaz-e-Mewat FM 107.8, founded by Sehgal Foundation in 2012, broadcasts programs and information on governance, legal awareness, and women’s empowerment, connecting with many of the most vulnerable members of society.

Achievements by governance-trained and empowered villagers have included procuring long-withheld benefits and rations, cooking gas, road repairs, water pump repairs, and the profoundly important knowledge and confidence to take action and persevere to make a positive difference in their communities.

The Sehgal Foundation Good Rural Governance model can be replicated and scaled up to a mass movement to make India a well-governed nation. Considering the huge rural population, the task at hand is enormous but achievable.

(Ellora Mubashir is an independent consultant with S M Sehgal Foundation.


[1] See http://www.hslsa.gov.in/sites/default/files/documents/qinquennial.pdf.

India Responsible Education & AI Summit 2026
ADVERTISEMENT
Ambedkar Chamber
ADVERTISEMENT
ESG Professional Network
ADVERTISEMENT
India Sustainability Awards 2026
ADVERTISEMENT
India CSR Image 1 India CSR Image 2
Tags: Ellora Mubashir

CSR, Sustainability, and ESG success stories hindustan zinc
ADVERTISEMENT
India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

Vedanta, Hindustan Zinc Drive Rajasthan Growth with Rs 1 Lakh Cr Investment
Articles

Vedanta, Hindustan Zinc Drive Rajasthan Growth with Rs 1 Lakh Cr Investment

46 minutes ago
Ramkrishna Hospital raipur
Articles

Three Sanitation Workers Die in Ramkrishna Hospital Sewer Tank, Families Protest Negligence

24 hours ago
Vanishing Print Media in India?
Articles

Vanishing Print Media in India?

3 days ago
Energy security crisis and global transition toward renewable energy amid geopolitical conflict
Articles

Energy Security in an Age of Conflict—The Case for Accelerating the Transition

6 days ago
Fuel Crisis in India
Articles

What’s Cooking: Is it Oil or Politics in India?

7 days ago
Dr. Priti Adani
Articles

Opportunity, Skill and Confidence: When These Three Come Together, Women Can Achieve Anything

1 week ago
Load More
India Responsible Education & AI Summit 2026
ADVERTISEMENT
Ambedkar Chamber
ADVERTISEMENT
India Sustainability Awards 2026
ADVERTISEMENT

LATEST NEWS

Nutribray Healthcare Reinforces Commitment to Pediatric Nutritional Excellence During Nutrition Awareness Month

Russia’s XOVP Studio Emerges as Global Leader in Virtual Production Throughput, Study Reveals

SIP Investment Explained: Benefits, Flexibility, and Discipline

Dr. L. Ramachandran’s “Coimbatore – A Journey through Culture and Landscapes” Coffee Table Book and Documentary Launched

From a 300 sq. Ft Basement Office to Over 300,000 sq. ft.Spa Spaces – Tattva Spa’s Wellness Journey Hits New Milestone

Binance Enhances AI Agent Skills with Comprehensive Trading, Asset Management, and Market Intelligence Capabilities

Economy India Largest Media on Indian Economy and Business
ADVERTISEMENT
Ad 1 Ad 2 Ad 3
ADVERTISEMENT
ESG Professional Network
ADVERTISEMENT

TOP NEWS

Rusen Kumar Visits Jharkhand to Witness Impact of UNICEF-BMW STEM Initiative

Nutribray Healthcare Reinforces Commitment to Pediatric Nutritional Excellence During Nutrition Awareness Month

Amethyst Wellness: Where Luxury Ayurveda Meets Scientific Well-Being in Surat & Ahmedabad

CSR: Lava Initiative Creates Manufacturing Jobs for 150+ Women Workers

Why Enterprises Are Turning to ThreadSpan™ for Hybrid Infrastructure Control

Shriram General Insurance Launches ‘Shri Health Suraksha 2.0’

Load More
STEM Learning STEM Learning STEM Learning
ADVERTISEMENT

Interviews

Nirbhay Lumde is a seasoned leader in ESG and CSR with a vision to create a more sustainable and equitable world.
Interviews

How Prestige Group is Integrating Biodiversity into Urban Development

by India CSR
March 18, 2026

Nirbhay Lumde explains how Prestige Group is integrating biodiversity into urban development for greener, healthier, and more resilient cities.

Read moreDetails
Kayana Monga, a student at Shiv Nadar School, Noida, Founder - Project Muskan

An Interview with Student Changemaker Kayana Monga Working on Rural Mental Health

March 12, 2026
Meha Patel, Vice Chairperson of Zydus Foundation

Interview: Meha Patel on Zydus Foundation’s Vision for Sustainable Social Impact

March 11, 2026
Prachi Kaushik, Founder and Director of Vyomini Social Enterprise

Menstrual Hygiene Awareness Must Go Beyond Pad Distribution: Prachi Kaushik, Vyomini Social Enterprise

March 8, 2026
Load More
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. We need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

Donate at India CSR

  • About India CSR
  • Team
  • India CSR Awards 2025
  • India CSR Leadership Summit
  • India Responsible Education & AI Summit 2026
  • Partnership
  • Guest Posts
  • Services
  • ESG Professional Network
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2025 - India CSR | All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2025 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.