When Auburn Digital Solutions took on the task of managing Edelweiss Tokio Life Insurance’s digital led Organ Donation Campaign, they knew about the massive challenge they were in for. But at the end of it, the campaign bagged them a Guinness World Records, and now, they have continued that streak with a BrandWagon Ace Award 2020.
Do you really believe that media campaign is CSR? In India, Corporate Social Responsibility (CSR) is the procedure for assessing an organization’s impact on society and evaluating their responsibilities.
Speaking about the development, Kishore Pendyala, Co-Founder, Auburn Digital Solutions said, “Being associated with the cause and receiving this award gives us a feeling of immense pleasure as our Organ Donation campaign for Edelweiss Tokio Life Insurance continues to win accolades. This reaffirms our creative and strategic capabilities as the country’s apex independent digital solutions agency.”
The awards are aimed at celebrating India’s best work done in B2B and digital media space, innovation, talent, and recognize the country’s growing influence on the global digital industry. Speaking further about the awards, Kishore said, “Our campaign achieved over 70 million impressions and delivered a record 54,626 signups in a single day. We feel that we were able to create a strong wave of awareness around organ donation, thus contributing significantly to our client’s objectives. We feel that we have been able to make a difference for a worthy cause.”
Managing huge client mandates has been Auburn’s forte for quite a while. The brand has successfully undertaken ambitious campaigns in a variety of industries that include B2C, B2B and B2G. Auburn has handled the creative mandates for some of India’s biggest names in the FMCG space, launched a Bengaluru based FinTech brand from scratch and helped one of East India’s biggest hotel management schools go Digital first for admissions among other work achievements.
Kishore further added, “Auburn Digital Solutions has crafted and executed several path breaking campaigns across multiple industry sectors that include both traditional sectors as well as disruptors. Our integrated technology capabilities make us a partner of choice for our clients as well as a variety of network agencies.”
