With 22 ibis and ibis Styles hotels already Green Key certified, the brand is extending its sustainability focus from certification to everyday hotel operations across plastic, food, water, energy, and waste management
NEW DELHI (India CSR): ibis, one of India’s leading hotel brands, is strengthening its sustainability focus in the country by embedding responsible practices into the everyday running of its hotels. With a growing presence across the country and 22 ibis and ibis Styles hotels already Green Key certified, the brand is moving beyond certification-led sustainability to focus on the operational choices that shape a hotel stay. This extends to everyday operational choices, from how water is provided in guest rooms and breakfast is managed to how water and electricity are consumed, and waste is handled across its hotels.
ibis is integrating sustainability into its day-to-day hotel operations, with a focus on reducing resource consumption and waste across the guest journey. This includes replacing single-use plastic water bottles with reusable glass bottles, reducing food waste and incorporating local and seasonal ingredients where feasible. The brand is also focusing on responsible water and energy use, along with stronger waste segregation and recycling practices.
The move assumes greater significance as India’s travel economy expands rapidly. The country recorded 4.29 billion domestic tourist visits in 2025, while tourism contributed an estimated 5.22% to India’s GDP and supported 84.63 million jobs. As the number of hotel stays, meals served, and travel-related consumption grows, the cumulative impact of everyday hospitality operations is becoming increasingly important to India’s sustainability agenda. For ibis, the focus is therefore on the areas where a hotel consumes resources every day. In food and beverage, the brand is working to reduce food waste and has incorporated measures such as eliminating single-use plastic from breakfast sideboards, using local and seasonal supplies where possible and promoting more responsible sourcing. In hotel operations, the focus extends to responsible water consumption, energy efficiency and reducing waste generated through routine activities.
“The next phase of sustainable hospitality will be determined by what happens behind the scenes, not only by what guests see. A hotel operates continuously, with water being consumed in rooms, food being prepared and discarded, energy being used across multiple touchpoints and waste being generated throughout the day. The opportunity is to redesign these everyday processes so that the more responsible choice becomes part of the operation itself. At ibis, we are focusing on practical changes that can work at scale and become part of the normal guest experience rather than asking guests to choose between sustainability and convenience,” said Deeppreet Bindra, Director, ibis & ibis Styles India.
ibis’ sustainability focus also extends beyond its hotel operations to on-ground environmental action and community engagement. In June 2026, ibis India launched a nationwide beach clean-up initiative across Mumbai, Goa, Chennai and Kochi, bringing together hotel teams, local NGOs, civic authorities and community volunteers to support cleaner coastlines and promote responsible waste management. The initiative reflects ibis India’s broader approach to sustainability, combining practical measures within its hotels with community-led efforts that contribute to cleaner and more responsible destinations.
For ibis India, the emphasis is on translating this wider ambition into practices that can be implemented consistently at the property level, while making it easier for guests to participate in more responsible choices during their stay.
Since 1974, ibis has been a trailblazing brand, open and welcoming to all. ibis hotels are beloved by travellers and locals for their contemporary style, vibrant social hubs, rooms that feel like home, lively bars, satisfying dining options, and easy mobile check-in experience. The brand is known for its passion for live music, offering guests playlists curated for every mood and access to exclusive gigs with up-and-coming musicians. No matter where in the world a guest may travel, ibis always feels like the right place to be. With over 1,250 hotels in 60+ countries, ibis is recognized across the globe as the leading brand in economy hospitality. ibis is part of Accor, a world-leading hospitality group counting over 5,700 properties throughout more than 110 countries, and a participating brand in ALL Accor, a booking platform and loyalty program providing access to a wide variety of rewards, services and experiences.
