Partnership brings Chennai-based STEM toy brand’s flagship product lines into Funskool’s national retail and distribution network.
CHENNAI (India CSR) — STEMPlay Labs, a Chennai-based, women-led STEM toy brand founded by Aditi Prasad, has announced a distribution partnership with Funskool, one of India’s leading toy manufacturers and distributors. Under the partnership, Funskool will distribute STEMPlay Labs’ flagship product lines, WonderBriks, through its retail and distribution network across the country.
The partnership extends STEMPlay Labs’ presence beyond its existing direct-to-consumer channels and Amazon, putting its products in front of Funskool’s established retail footprint and giving parents across India easier access to WonderBriks, a patent-pending building block system with a side and centre locking mechanism.
At STEMPlay Labs, we’ve always believed that the best learning happens when children are given the freedom to build, experiment and discover. Partnering with Funskool brings together our passion for hands-on, purposeful play with their incredible reach and understanding of Indian families. Together, we’re excited to make STEM learning more accessible, engaging and, most importantly, joyful for children across India,” said Aditi Prasad, Founder of STEMPlay Labs.
“Together, we’re excited to make STEM learning more accessible, engaging and, most importantly, joyful for children across India.” – Aditi Prasad, Founder of STEMPlay Labs
K.A.Shabir, CEO of Funskool India Ltd., added, Funskool has always believed that play is the foundation of learning. WonderBriks brings together creativity, curiosity and STEM learning in an engaging way, making it a natural fit for our portfolio. Through our strong distribution network, we look forward to taking this innovative learning experience to children across India. We are also proud to partner with and support a homegrown brand that shares our vision of making learning fun, meaningful and accessible.
The STEMPlay Labs
STEMPlay Labs, a startup founded in 2025 with a focus on screen-free, hands-on STEM learning that is made in India and built to be premium yet accessible. The brand’s product philosophy is shaped in part by founder Aditi Prasad’s own experience as a parent and over a decade of experience in edtech and children’s products.
The Funskool
Funskool is India’s leading toy manufacturing company promoted by the MRF group. Funskool started its commercial operations in the year 1987 and has state-of-the-art manufacturing facilities in Goa and Ranipet. Funskool has been pioneering the concept of quality and safe toys in India and has raised the standards of toys in the Indian Market. The company’s mission is to influence parents to spend on toys that enable every Indian child to grow with quality toys that contribute to their mental development. With the largest range of toys offered by any Indian company, Funskool has an assortment to meet the needs of every parent and child.
