INDORE, MADHYA PRADESH: In 2023, Dev Lodhi established UpGro Technologies, a digital services company, with a small team of three employees. Alongside the company, the brand identity “Digi Cora” was introduced as its operational and market-facing name.
From the outset, the focus was to build a system-driven digital services business centered on execution, consistency, and long-term client value.
In its first year, the company onboarded more than 100 global clients, driven primarily by performance-based delivery and referrals. What began as a small initiative quickly evolved into a growing digital services brand serving clients across multiple regions.
Today, operating under the brand Digi Cora, the company functions as a fully remote organization with a team of over 20 professionals, serving more than 1,000 clients worldwide. Its core service offerings include digital marketing, content management systems (CMS), client management, and web and app development. The majority of its revenue is generated through service contracts and recurring client engagements
Financial Performance
The company’s financial journey reflects a reinvestment-focused approach, where growth and operational strength have been prioritized over immediate profitability.
* FY 2023–24
Revenue: Rs 10,00,000
Net Loss: Rs 2,00,000
* FY 2024–25
Revenue: Rs 9,00,000
Net Loss: Rs 1,00,000
* FY 2025–26 (Projected)
Revenue: Rs 15,00,000
Net Loss: Rs 3,40,000
* FY 2026–27 (Ongoing)
The company continues in an expansion phase, focusing on scaling revenue and moving towards profitability.
Despite fluctuations in revenue, the company has consistently invested in building long-term capabilities. A significant portion of its earnings has been reinvested into employee salaries, server infrastructure, website operations, traffic management systems, and dedicated client support.
Strategy and Founder Perspective
Founder Dev Lodhi has also contributed personal funds during the early stages of the company. According to him, the primary objective has been to create a strong and scalable operational foundation rather than focusing on short-term gains.
“The focus has always been on building a system that delivers consistent value to clients. Profitability is the next phase of growth,” he said.
The company follows a recurring revenue model supported by long-term client relationships, which provides operational stability and future scalability.
Future Outlook
Looking ahead, Digi Cora has set a target of achieving Rs 3–4 crore in annual revenue by 2026, with a long-term goal of reaching Rs 10–20 crore in the next four to five years.
The company continues to operate as a 100% bootstrapped venture, without relying on external funding. With its remote-first structure and focus on execution, Digi Cora aims to transition into a profit-driven growth phase while maintaining service quality and client retention.
Conclusion
As the digital services industry continues to expand, Digi Cora, operating under UpGro Technologies, represents a new-age business model—remote-first, execution-focused, and built on long-term vision rather than immediate profitability.
