GURUGRAM (India CSR): PB Wheels, a brand of the PB Fintech Group, has announced the launch of ‘Safe Drive Home’, a complementary driver service aimed at discouraging drunk driving and enhancing road safety, with Delhi NCR as the first phase of rollout. This customer-centric service is available exclusively to its customers. The initiative reflects the company’s growing focus on protection-led solutions that address real-world risks faced by Indian motorists.
Drunk driving continues to be a major contributor to road accidents in India. In 2022, over 10,000 road accidents nationwide were attributed to driving under the influence of alcohol. In Delhi, drunk driving violations have surged sharply. Authorities recorded more than 22,700 drunk driving cases in 2024, up around 40 percent from the previous year, and approximately 7,700 cases in just the first three months of 2025 alone. These trends underline the persistent risk that alcohol-impaired driving poses to drivers, passengers, pedestrians and other road users.
‘Safe Drive Home’ aims to reduce this risk by offering customers a simple and responsible alternative to driving after consuming alcohol.
How the Service Works:
– Customers can call the 24/7 helpline to book a driver.
– PB Wheels captures essential details and confirms the appointment instantly.
– Appointment information is shared seamlessly with trusted partner drivers via a dedicated dashboard.
– A professional driver arrives within a maximum turnaround time of 60 minutes.
– The driver verifies customer details and safely drives the vehicle to the desired drop-off location.
By removing the need to get behind the wheel, the initiative seeks to reduce accidents before they occur.
Commenting on the launch, Sarbvir Singh, Joint Group CEO, PB Fintech, said, “Drunk driving is one of the most preventable causes of road accidents, yet it continues to rise year after year. Our focus has always been on protection in its truest sense, and we believe we have a responsibility to go beyond insurance and actively enable safer behaviour. ‘Safe Drive Home’ is a small but meaningful step towards making our roads safer by encouraging people to make the right choice when it matters most.”
The launch of ‘Safe Drive Home’ complements PB Wheels’ existing service offerings, which also include comprehensive car servicing support. Together, these initiatives underline the company’s commitment to building a safer, more responsible motor ecosystem for Indian consumers.
(India CSR)
