UDAIPUR (India CSR): On the occasion of India’s 77th Republic Day, Hindustan Zinc Limited the world’s largest integrated zinc producer and amongst the top five silver producers globally, announced the launch of ‘Zinc Moolya’, an INR Live Pricing module on its flagship metal e-commerce platform, Vedanta Metal Bazaar (VMB).
Designed to democratise access to metal pricing, ‘Zinc Moolya’ enables businesses across India, particularly MSMEs and small-volume buyers to view, book and lock transparent, real-time metal prices in Indian Rupees, aligned with global benchmarks, reflecting Hindustan Zinc’s commitment to build a more inclusive, digitally empowered and self-reliant industrial ecosystem.
Launched in 2022, Vedanta Metal Bazaar (VMB) is India’s first online metal marketplace, created to simplify and modernise metal procurement. The platform offers a seamless digital experience that allows customers to access live prices, place orders and manage end-to-end transactions with complete transparency. Trusted by thousands of businesses nationwide, VMB has emerged as a transformative force in reshaping how metals are sourced across India.
The introduction of ‘Zinc Moolya’ marks a significant enhancement to the platform’s capabilities. It provides live landed prices in INR, dynamically linked to the London Metal Exchange (LME), ensuring accurate and up-to-date price discovery. In a market where volatility in the INR–USD exchange rate often makes it challenging for small and mid-sized businesses to accurately fix their raw material costs, Zinc Moolya addresses a critical issue by enabling pricing certainty directly in Indian Rupees.
Customers can seamlessly transact through a flexible digital framework that complements existing engagement models, while offering greater agility to buyers seeking real-time pricing visibility. This empowers MSMEs and emerging enterprises to participate more actively in the metals market, enabling faster decision-making, improved competitiveness and stronger integration into domestic and global value chains.
Speaking on the launch, Mr. Arun Misra, CEO of Hindustan Zinc, said,
“India’s vision of Atmanirbhar Bharat will be realised when access, transparency and opportunity are available equally to every enterprise, regardless of size. With the introduction of Zinc Moolya on Vedanta Metal Bazaar, we are fundamentally reshaping how metals are bought in India by removing entry barriers that have traditionally favoured scale. This platform gives MSMEs and small buyers the same real-time price discovery and decision-making power as large institutions, anchored in global benchmarks yet transacted seamlessly in Indian Rupees. At Hindustan Zinc, we see digital innovation as a nation-building tool…one that strengthens trust, improves competitiveness, and enables India’s manufacturing ecosystem to grow with confidence and resilience.”
By enabling broader access to transparent pricing, Zinc Moolya supports India’s manufacturing and export ecosystem—helping small and medium enterprises plan better, compete globally and contribute meaningfully to economic growth. The initiative aligns with the national vision of Atmanirbhar Bharat, strengthening India’s industrial backbone while reducing information asymmetry and enhancing trust in commodity procurement.
Hindustan Zinc’s portfolio includes London Metal Exchange (LME) registered products such as Special High-Grade Zinc, High-Grade Zinc, EcoZen – low-carbon ‘green’ zinc, Prime Western Zinc, Continuous Galvanizing Grade Zinc, High-Grade Jumbo Zinc, and die-casting alloys (Alloy 3 and Alloy 5), along with Special High-Grade Lead. As a fully integrated mine-to-metal producer, the company ensures a reliable supply chain and uninterrupted delivery to global markets. Serving over 40 countries, Hindustan Zinc combines customer-focused innovation with certified quality, being India’s first zinc producer with Environmental Product Declaration (EPD) verification, BIS certification, and REACH compliance for exports to Europe.
The launch of ‘Zinc Moolya’ on Republic Day exemplifies Hindustan Zinc’s dedication to a digitally empowered, self-reliant India that is advancing transparency, accessibility and efficiency in metal procurement while supporting the nation’s journey towards sustainable industrial growth.
(India CSR)
