In case you are already familiar with how the classic commercial methods work, it might help you to a certain point, yet embrace eCommerce as a complex mixture of digital technology, clever advertisement, and one’s ability to adjust to the requirements that may change on a daily basis. Flexibility is the key to success here since one has to be open-minded to approach innovative ideas and solutions that might not even seem logical. Still, if you plan to succeed with your eCommerce project, you have to take risks and follow all the latest changes with an aim to incorporate them into your own business.
Top 10 eCommerce Trends to Track For Your Business
- Automation of Payments & Ordering. The websites, mobile applications, even the shops that let you do less seem to be among the latest trends in eCommerce, which is not always a bad thing since it speeds up the ordering and shipping process. As an example, you can provide your online shoppers with an interactive map that will let them choose the most suitable product pickup point or offer delivery methods based on their provided location. The key is to keep the automation clear and user-friendly!
- Website Localization. When you work in the field of eCommerce, keeping your site multilingual is crucial to reach out to international customers. You can check out the best translation companies to calculate the approximate cost and see all the benefits of turning to professionals that will take your business to a different level.
- Remote Video Consulting. Regardless of your business, providing your clients with remote video consulting via Skype, Zoom, or any other video conferencing software will help to speed up your communication with the clients and save your time required to leave the office. Think of the real estate business or fashion industry as an example!
- AI-powered User Dialogue. Even when you have a live assistant available, the use of any AI-powered system that collects user’s shopping preferences will help you to “remember” the list of things that can be suggested or reminded, making even the slowest eCommerce specialists much better as they engage in a conversation.
- Professional Translation of Product Description. Never underestimate an expert translation of your product descriptions or the manuals. Remember that if you are dealing with official documents, you should use accurate certified translations services, which will guarantee high-quality and help to avoid the mistakes that can lead to legal disputes. Accuracy is the most important point to consider!
- Instant Personalization. The talk is not only about the website cookies or the personal account of a shopper but the suggestions to select one’s user preferences based on various filters. It greatly enhances the shopping experience and allows avoiding the products that do not pose any interest.
- 24/7 Chatbot Assistance. While this is not new anymore, the presence of a friendly chat-bot assistant that can be accessed anytime helps to keep your clients interested even if they ask for directions to the physical shop or ask about discounts or the payment methods.
- Voice Searching. As the number of voice searching grows among the mobile users, it is recommended to adjust your website to the technology and address related SEO techniques like long-tail keywords and the phrases that might be popular among the millennials who are the most common voice searchers.
- Live Product Reviews & Conferences. Stream and record live sessions of the product reviews, so people can access them later. Keep your social media accounts active and fill them with interactive information that will help to show your professional attitude and knowledge on the subject.
- In-Store Payment Options & Interactive Offerings. Offer various payment options, including the latest digital methods. Offer free WiFi access, online shopping bonuses, and small CTA elements that will inspire users to browse through the page for that very “special campaign”.
The Old Commercial Methods & Accuracy Matters
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Speaking of the old commercial methods, they are still valid even though their application has changed. The only thing that still remains the same is the accuracy and readiness to offer something unique. Considering all the outsourcing and globalization, most large companies and even small developers tend to work globally, which is why it is so important to target more than one country and more than one language as the brands and products are distributed. Thankfully, eCommerce operates digitally, which makes it possible and necessary to implement professional translation and keep things accurate. It will help your company to stand out and be recognized upon the international marketplace.F
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