India CSR News Network
NEW DELHI: Keventers, India’s legendary iconic milkshake brand is known for its amazing milk-shakes, but few know that the brand also has a golden heart. Keventers, not only believes in good customer service and experience through its offerings but also makes sure that it gives back to society.
Keventers recently launched a Consumer Social Responsibility initiative and engaged in a social and benevolent task with Robin Hood Army. The Robin Hood Army is a volunteer based organisation that works to get surplus food from restaurants to the less fortunate sections of society in cities across India and many Asian countries joined hands with Keventers and distributed milk to underprivileged children and women in the areas of Delhi and Noida. It was a great initiative to combat and bring to notice the issue of child malnutrition.
The entire initiative was to provide milk to malnourished children. Our country is a developing one and there are many underprivileged kids and people who hardly get proper nutrition each day and this is what prompted the brand to take a step against hunger and the wastage of food. The brand, through this initiative, has put smiles on many faces.
While India has been able to prevent infant deaths, most of these children survive as the unhealthy and disabled ones, because of malnourishment. Since these children are the future of our country, they should be well fed.
On this initiative Sohrab Sitaram, CEO & Director Keventers said, “Child malnourishment is a major problem in India and needs to be addressed. As a human being, it is our social and moral responsibility to help the underprivileged. This was our first initiative but we plan to do it frequently. I feel everyone who can afford should do something no matter how big or small, towards these children. It is these small efforts that will give bigger outputs and would help children and our country to grow”.