Celebrate the ‘Empowerment of Women’ Says Mira, Vuclip’s Dedicated Mobile Video Channel for Women


INDIACSR News Network
NEW DELHI: On the occasion of International Women’s Day, Vuclip, the world’s largest independent mobile video and media company is celebrating the ‘Empowerment of Women’. The road to empowerment has already been kick-started with Vuclip’s all women mobile video channel Mira!,  which provides a platform for women to arm themselves with basic survival skills, including  video clips on self-defense and to access thousands of other videos featuring yoga, aerobics and fitness, fashion and style, food and cookery, along with Bollywood videos and popular TV shows, all at their fingertips, anywhere and anytime.

For Women’s Day, Mira! is releasing an exclusive videos interview series on mira.vuclip.com. The video channel will be updated daily with a fresh celebrity interview and can be accessed on any internet-enabled mobile handset.

Judith Coley, Vice President of Marketing for Vuclip said, “This International Women’s Day, the woman’s journey must be applauded, she has a come a long way over the last decade. Indian women especially are a perfect blend of tradition and modernity. There has been a significant increase in women entering the job market. They have challenged the norm by simultaneously managing domestic responsibilities and demonstrating their skills in sectors like administration, defense, politics, media and research fields. Hence, it is important to inculcate the sense of empowerment in women, from one generation to another.”

As part of this initiative, Mira! is showcasing exclusive short video interviews with top women leaders on gender empowerment. Among some of the eminent and empowered women, is the youngest Indian woman to climb Mt. Everest, Krushana Patil, who said, “I believe every day should be celebrated as Women’s Day. A woman wears multiple hats in the form of a daughter, sister, spouse, mother and manager and diligently does her duties from early morning till wee hours. I’m glad to see that the status of women in India has seen great changes over the past few millennia.”

Chiming in on the Indian woman’s journey to success, Bollywood actor Sonali Kulkarni, said, “Way back, women demonstrated their leadership qualities only on their home fronts while men acted as decision makers in public. But we are now witnessing a fast growth in the development of women. They have shown their mettle in all the areas and it is important to help women to be empowered. I believe empowerment of women is a step towards building a progressive society and a developed country.”

One of the leading businesswomen and social workers, Anu Aga also shared her views, “The Indian women of today have been successful in all arenas of life and have made a mark in a developing country like ours. We want more and more women to come out from their comfort zones and face the world with more challenging tasks. This can be achieved if they get quality education, guidance and a safe and secure environment.”

Other women celebrities whose interviews are being showcased on mobile video portal, Mira!, include Bollywood actress Divya Dutta, anchor, host and the first woman cricket commentator, Mandira Bedi, Columnist & Author, Shobha De, the first Indian woman CEO, Dr Lila Poonawalla, former world number one rifle shooter, Anjali Bhagwat and former Pantaloons Femina Miss India Tourism Priyanka Shah.

Vuclip also conducted a nationwide survey on the ‘Empowerment of Women’ in light of the recent increase in crimes against women. The survey was aimed at understanding the opinions and seeking a large-scale public vote on fighting crime against women in India. The findings revealed that a 54% majority of the 67,000 respondents voted in favor of making legislation stronger as the most helpful action in fighting crime against women. The survey further revealed 17% respondents felt a need for making police more sensitive about handling such cases, while 15% demanded creating a national helpline for women. Only 14% of all respondents felt that setting up fast track courts will help fight crime against women.

Each month, Vuclip delivers more than 1.2 billion minutes of video content on as many as 5500 different mobile handsets globally. In India, Vuclip has over 14 million monthly active unique users.

For millions of people around the world, Vuclip is an essential part of their daily lives. Vuclip serves video on-the-fly, on any device, and in any country, providing unparalleled reach for its partners. Every day Vuclip delivers more than 25 million videos to consumers all over the world. Vuclip is headquartered in Milpitas, California with offices in New Delhi, Mumbai, Singapore, Dubai, Shenzhen and Beijing.

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