The results reflect ZEEL’s ongoing focus on digital transformation, regional content, and financial discipline.
MUMAI (India CSR): Zee Entertainment Enterprises Ltd (ZEEL) has reported a significant improvement in the performance of its digital arm, Zee 5, for the quarter ended September 2025 (Q2 FY26), with EBITDA losses reducing by over 80% year-on-year. The company said the platform is well on track to achieve profitability in its digital business.
According to the company’s earnings announcement, Zee 5 achieved its highest-ever quarterly revenue, surpassing Rs. 3,000 million (Rs. 300 crore), marking a 32% year-on-year increase. The growth was attributed to strong content performance across multiple languages and a revamped pricing strategy.
Language-Based Subscription Packs Drive Growth
The company’s digital business has adopted a strategic approach to leverage its multilingual strengths by launching seven customized subscription packs — in Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali, and Marathi. This move has received a positive response from consumers and contributed to the overall growth in subscription revenue during the quarter.
Management Commentary
Speaking at the company’s earnings call, Mukund Galgali, Deputy CEO and CFO of ZEEL, said, “Zee 5 continues to demonstrate healthy growth with stable usage and engagement metrics. Its revenues increased by 32% YoY in Q2, aided by enhanced content offerings across seven languages and the revised pricing strategy, driving our subscriber growth. This is in line with our strategic priorities, as we remain sharply focused on maintaining a balanced cost structure and driving return on investments to sustain long-term growth.”
He added that Zee 5 registered its highest-ever quarterly revenue, crossing Rs. 3,000 million, which led to more than 80% reduction in EBITDA losses to ₹312 million in Q2 FY26. “We are aligned with our stated objective to achieve breakeven in Zee 5,” he said.
CEO Reaffirms Focus on Digital Profitability
Commenting on the results, Punit Goenka, CEO of ZEEL, said, “The Company is taking firm steps to build a robust foundation for its future growth. One of the most significant results of these efforts is the continued improvement in our digital business, quarter on quarter. Our strategic approach focused on the performance and profitability of Zee 5 is yielding considerable results. We remain committed to achieving profitability in this segment in the quarters to come, on the back of these concerted steps.”
Outlook
Zee 5’s performance in Q2 FY26 underscores the company’s renewed emphasis on digital transformation and profitability. With strong growth in regional content consumption and steady engagement metrics, ZEEL expects continued improvement in its digital revenue trajectory over the coming quarters.
(India CSR)
