Bangalore – The country’s leading beauty and wellness brand, You Look Great (YLG), takes a revolutionary step towards conserving water.
The company has come up with a unique shampoo technique that will save about 50% water on every wash compared to a regular wash, this technique will save about five litres of water and is available in all YLG stores across India, the publication reported.
YLG is an active contributor to the sustainable development goals for the country.
An additional voucher of Rs 250 is also provided to every customer who opts for this technique in the month of July.
“We have always firmly believed that our brand needs to be a responsible entity. The needs of the society cannot be overlooked and we have always felt that there is a need for us to play a part in it”, the publication reported quoting Vaijayanti Bhalchandra, Co-founder and chief technology officer (CTO), YLG Salon and YLG Institute.
Initiatives like ‘Save Water’ Shampoo Technique is what makes the company, as well as the customers, stand out of the rest. In October 2018, Vaijayanti Bhalchandra was conferred with the Mahatma Gandhi Samman at the United kingdom House of Commons, as a result of YLG’s dedication towards focusing on the learning, education and uplifting its employees.
