IndiaCSR News Network
Mumbai: On the occasion of Children’s Day, YES BANK through its YES COMMUNITY platform engaged with 75,000 children across schools in India, with the objective of igniting these young minds to be the ambassadors of change and trigger a sense of cleanliness. YES BANK branches conducted screenings of inspirational films on cleanliness, environment and kindness as a part of YES FOUNDATION’s YES! i am the CHANGE@Schools initiative. The children also took pledges on ensuring cleanliness at their school, homes and surroundings, thereby, becoming responsible citizens.
These films were among the 1750+ film entries received pan-India for the YES! i am the CHANGE 101-Hour Indian Social Filmmaking Challenge held between August 15-19, 2014. More than 50,000 youth from all states of India participated in the Challenge and the top films were selected by an eminent jury, that composed of filmmakers and educationists.
Speaking about the campaign, Ms Namita Vikas, Senior President and Country Head, Responsible Banking, YES BANK Ltd said that “Cleanliness fosters pride and improves productivity, contributing to the overall development of community. There is an urgent need for all to commit to this national cause. Through campaigns like these, YES BANK aims to encourage children to be stewards of healthier communities and help society achieve higher standards of cleanliness by bringing about a behavioural change towards hygiene.”
Mr. Rana Kapoor, Managing Director and CEO, YES BANK said “The YES COMMUNITY program is our pivotal social engagement program through which YES BANK endeavours to make a meaningful contribution to the needs of the local community that we are a part of. These span diverse areas such as Education, Women Empowerment, Health & Wellness and Senior Citizen welfare as well as social financial stability & literacy programmes. The YES COMMUNITY program also promotes a sense of responsibility and awareness amongst over 8000 YES BANK employees.These engagements under YES-COMMUNITY have helped YES BANK build relationships with its immediate communities that go beyond transactional banker-customer relations to engender trust.”
YES BANK advocates inclusive public, social and sustainable environmental development, through YES COMMUNITY, a unique community engagement initiative conducted across over 575 YES BANK branches covering all states and Union Territories of India. YES COMMUNITY connects with all stakeholders in the branch serving area and builds strong bonds with the immediate community. Every month YES BANK branches conduct activities in association with Residential societies, NGOs, Educational institutions, administrative bodies, Industry Associations and promote Financial Literacy & Inclusion, Child Education, Social and Environmental welfare, Women Empowerment, Health & Wellness.
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