New Delhi – WorldForAll has collaborated with TikTok to raise awareness on animal welfare, their safety and cruelty.
The campaign started today with an event in Mumbai where TikTok, World4All and GiveIndia came together to conduct a workshop and launch the in-app campaign ‘PetBFF’ on TikTok that focuses on educating people about the importance of adoption of strays and homeless animals rather than buying expensive breeds.
Disha Patani, Bollywood actress, came forward to lend her voice to the cause and encouraged people to help animals who face innumerable incidents of cruelty from humans.
“As part of the initiative we will be working with “World For All” to host workshops about animal equality, kindness towards strays and pets adoption. TikTok will help us leverage their reach to spread awareness and build the narrative making this a very fruitful partnership,” Priyanka Prakash, Head – Marketing and Alliances, World For All said.
“We are delighted to announce our collaboration with World For All. Animal and pet videos as a category are quite popular on the platform and would like to leverage this opportunity to educate our ever-growing community of our users on how to treat and care for animals,” Nitin Saluja, Director, Public Policy, TikTok India said,
“Our aim has always been to make a positive impact on society and this is a wonderful initiative towards that,” added Priyanka Prakash, Head of Marketing and Partnership, GiveIndia.
TikTok is increasingly working towards ways to efficiently utilize the power of creativity to disseminate information on critical issues, generate support and foster cooperation across the community for social good.