INDIACSR News Network
MUMBAI: Vedanta Group and NDTV have joined hands to promote Girl Child in India through campaign “Our Girls : Our Pride”. The campaign has been launched under Vedanta’s “Khushi” awareness campaign, that is already promoting care for the underprivileged children, their health, nutrition and education.
Ms. Priyanka Chopra has been named the Brand Ambassador of the campaign “Our Girl : Our Pride” . The campaign launched on 19th August 2013 in New Delhi, will address key issues like nutrition, education, health, foeticide and infanticide. The focus of the campaign will be to educate people at large, bring awareness, bring policy changes and sensitize people towards girl child and build a respect for the gender.
Looking at India, the country houses the maximum number of children in the world but it is also true that around 50% of child are suffering from malnutrition and the number of girls is large. The ratio of females per 1000 mails has been continuously decreasing since last more than 30 years. There is a conscious need to not only protect the girl child but also bring in dedicated efforts towards their education, nutrition, health and overall development.