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Home CSR Leaders

Tata Power’s water conservation initiative targets young

'Club Enerji' aims to channelise youngsters for greater impact

India CSR by India CSR
July 1, 2019
in CSR Leaders, Water & Sanitation
Reading Time: 1 min read
Tata Power’s water conservation initiative targets young
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Mumbai: Tata Power’s nationwide water conservation initiative ‘Club Enerji’ is targeting young minds in the country to spread the message of saving water.

The trigger for this initiative is the ongoing Chennai water crisis. The initiative is aimed at explaining the people the need to conserve natural resources.

“We at Tata Power, through our ‘Club Enerji’ programs, want to spread the message of water conservation to as many citizens as we can” Mr. Praveer Sinha, Chief Executive Officer (CEO), Tata Power said .

“The module will not only inform citizens about the benefits of saving water but also educate them on how one can do it themselves”, he further added.

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The company has developed visual contents and series of educative videos about several aspects of saving water at home, in the community and cities. The film shows the importance of water in generating electricity and how saving electricity helps in saving water.

Chennai’s water crisis is the most recent example why people need to realise the impact of water shortage. Water is a basic need for human existence but 2.1 billion people around the world did not have access to safe drinking water and the number has gone up to 2.2 billion this year which enlightens the need of water conservation.

India occupies only 2.45% of all the land area on the earth and only has 4% of world’s water resources, it is imperative that people realise the importance of this natural resource.


India CSR offers strategic corporate outreach opportunities to amplify your brand’s CSR, Sustainability, and ESG success stories.

📩 Contact us at: biz@indiacsr.in

Let’s collaborate to amplify your brand’s impact in the CSR and ESG ecosystem.

Tags: Club EneCSR and Water ConservationTata Power
India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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