Indiacsr News Network
NEW DELHI: Club Enerji-Tata Power’s nationwide movement, announced today that the Company is strengthening its programme by committing towards nation building.
The programme aims to do this by broadening the horizons and introducing various critical facets that will widen the scope of the existing module and make it expansive (deeper penetration in India and internationally).
It is looking to contribute towards nation building by creating responsible citizens who will focus not only on conserving energy and natural resources (like fossil fuel-coal, oil, gas, water, managing waste, afforestation) but also imbibe civic and moral values. This year Club Enerji is also undertaking this unique initiative of urging children to pledge to become better citizens.
In a nutshell the approach has been broad based to:
Energy and National Resource Conservation + Conservation of Moral & Civic values = Nation Building through responsible citizens
Over the years, Tata Power Club Enerji programme has been relentlessly working towards spreading the message of judicious use and conservation of energy across the country. Through its continuous efforts, Club Enerji has reached a momentous milestone by successfully saving 14.2 MUs of electricity and sensitizing 9.3 million citizens across the country and now it plans to take it to the next level of Nation building.
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This will be done through its efforts towards energy & resource conservation including conservation of fossils fuels (coal, oil, gas) & other natural resources and protecting the forest cover & biodiversity and moral and civic values like encouraging students to be the change they want to see, staying away from bad habits, being safe and ensuring others’ safety, imbibing honesty & good manners and having no gender bias. This year, Club Enerji will also be looking at forging various partnerships to widen the reach and penetration of the programme.
Speaking on the initiative,Anil Sardana, MD & CEO, Tata Power, said, “As part of our 100 year celebration, we are determined to strengthen our programme and encourage children of today to become Responsible Citizens of tomorrow. The aim of the programme is to have children realize their future role as nation builders by becoming good civic citizens, while working towards good practices for conservation of energy and national resources and above all learn to conserve Moral Values”
“Saving close to 14.2 MUs of electricity till date is a significant milestone with our focused approach on spreading the message of energy conservation across the country. We are thankful to all the students and mentors at schools for supporting us in our efforts to help save our planet. We are determined to continue with our programme and sensitize the citizens of tomorrow the dire need of being moral & value based in growing as responsible citizens and promoting energy & resource conservation. At Tata Power, we are committed to lighting-up-lives for the years to come” Sardana further added.
The Club Enerji initiative has been contributing extensively towards a brighter and greener tomorrow by undertaking several successful initiatives. The savings of 14.2 MUs of electricity is equivalent to saving 14,200 tonnes of CO2 and is enough to light up over 6,943 houses for a year. The initiative has further sensitized approximately 9.3 million citizens cross 11 locations in Mumbai, Delhi, Ahmedabad, Kolkata, Pune, Bangalore, Lonavala, Maithon, Belgaum, Jamshedpur and Ranchi.
Today, Club Enerji has become a holistic movement to save energy and natural resources. It has reached out to over 480 schools in India with a total of 1,59,103 Energy Champions, and 2,04,719 Energy Ambassadors. Club Enerji also encourages students to form their own mini clubs in their schools and societies to reach out to more citizens. In 2014 alone, 1250 mini clubs were formed across the country. Members of the mini Clubs regularly undertake rallies, street plays, cyclothons, exhibitions and batti bandhs to sensitise as many people as possible on energy conservation.
Tata Power’s Club Enerji has won numerous accolades and has been recognized as a best practice in forums like Learning Mission by the Tata Group. A case study has also been done by IIM Ahmedabad on the programme. Further it has also won the Gold at the ABCI awards in the category ‘Best Communication Material’ and Bronze for its Resource Conservation Module; Asia Pacific Enterprise Leadership Awards (APELA), Singapore, has conferred ‘APELA 2012′ – Eco Advocate Award’ to Club Enerji.
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