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Home Sustainability

Sustainability: HCCB distributes 22,000 cotton bags to encourage use of sustainable materials

India CSR by India CSR
in Sustainability
Reading Time: 2 mins read
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HCCB’s efforts align with the Government’s initiative to reduce plastic usage

Hindustan Coca-Cola Beverages (HCCB), one of India’s top FMCG companies, distributed 22,000 cotton bags at a series of events around four of its factories located at Ameenpur near Hyderabad, Jalpaiguri near Siliguri, Srikalahasti near Chittoor and Goblej near Ahmedabad.

The exercise aligns to the government’s efforts of encouraging the use of sustainable materials. HCCB is among the first few corporates to distribute cotton bags at such a large scale.

The bags were distributed at Expos organised by HCCB for generating awareness around water, waste management and sustainable agricultural methods while taking examples from HCCB’s economic and community work; using digital and experiential technology. 44,000 visitors participated in the events.

Kamlesh Sharma, Chief Communications Officer, HCCB said, “Our factories are part of a robust local ecosystem and therefore centers of great interest. People throughout the year visit our factories to learn more about manufacturing processes, digital interventions, quality practices etc. We used this insight and created temporary set-ups at our factories where we could disseminate information and create awareness around waste management, water management, reduction in single-use plastic usage, use of digital technology for skill building and much more. 44,000 people spent an aggregate of 120 hours at these Expos. We are excited and thankful to the participants for this massive response.”

Among the major attractions at the Expo was the demonstration of the Ultra High-Density plantation (UHDP) method of growing mangoes under the company’s flagship program – Project Unnati. Local farmers enquired and understood the technique with a lot of interest.

The company also showcased several initiatives which are inspired by India. Drawing inspiration from the country’s age-old practices of recycle and reuse, HCCB highlighted its initiatives to collect and recover all kinds of plastics and recycle them into clothes, jackets, T-shirts, shoes, furniture, toys etc. through authorised agencies.

Building on the theme, the company also created a section where through gamification people could learn about segregation of waste at source, a major environmental challenge. The gamification zone was aimed at enabling and educating people to take care of their surroundings and contribute to the cleanliness drive.

Tags: CSR of HCCBHindustan Coca-Cola BeveragesKamlesh SharmaUltra High-Density plantation

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India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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