• India CSR Awards 2025
  • Guest Posts
Sunday, June 1, 2025
  • Login
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home Sustainability

Sustainability: Bisleri reinforces its communication of safe and hygienic mineral water

Conceptualized by 82.5 communications, the new Bisleri campaign aims at educating the consumer to select only quality driven and hygienically manufactured safe mineral water.

India CSR by India CSR
April 16, 2021
in Sustainability
Reading Time: 3 mins read
Sustainability: Bisleri reinforces its communication of safe and hygienic mineral water
0
VIEWS
Share Share Share Share

NEW DELHI: Bisleri, industry leader and India’s most trusted brand of mineral water, has launched a new 360-degree integrated campaign, ‘Samajhdaar Bisleri Peete Hai’, to reinforce consumers’ trust and raise awareness on the difference between the original Bisleri and counterfeit alternatives in the market.

Today’s consumer is aware, educated and is diligent while selecting products, however the same discipline is ignored when it comes to water as they are alright to compromise and settle for unknown, unprocessed variants of mineral water. The campaign is an effort to initiate and provoke the consumer to be vigilant and choose a trusted mineral water brand like Bisleri, and not just settle for any other variant who may not follow the same quality of stringent hygiene protocols.

The TVC features Bisleri’s Baadal and his thirsty rider. At a shop, the shopkeeper hands him a local brand of bottled water despite him asking for Bisleri. As the rider is about to drink the water, Baadal quickly intervenes and points out that what he is consuming may not be safe and directs him to a shop which sells the original Bisleri. The camel then declares, ‘Samajhdaar Bisleri Peete Hai’, embarrassing his rider.

In another TVC which will go live next week, a classroom full of camels are shown mocking the teacher as he punishes a camel for misbehaving. As he leans forward to drink a glass of water from a pot, the class breaks into peals of laughter as they observe their teacher opting for an unhygienic way of drinking water. The camel, who was earlier reprimanded, then teases the professor for being unaware about Bisleri’s contactless mineral water, which is bottled in hygienic conditions.

India CSR
ADVERTISEMENT

Anjana Ghosh, Director – Marketing, Bisleri International Private Limited, said, “We are extremely excited to bring back our endearing Brand Ambassadors with a new story to tell on screen. Bisleri has always centered its focus on the consumers and created various brand milestones addressing critical needs, building knowledge and ensuring safety. In the mineral water segment, all bottles seem equivalent but there is a stark difference in the production process and this is what we need to educate and trigger consumers to make the right choice. Being consumer friendly we have already introduced Bisleri at Doorstep service which will not only offer convenience to the consumers but also a reason for preference for the right choice – Bisleri Mineral Water and the campaign reiterates the same with the new theme – Samajhhdaar Bisleri Peete Hai”.

Conceptualised by 82.5 Communications, Anuraag Khandelwal, ECD and Creative Head (Mumbai), said, “While in the last campaign our samajhdaar camels knew that not every bottle of water is Bisleri, this time around the camels are set to underline that humans can sometimes be careless in choosing the correct bottled water. Besides taking good-humoured digs at humans, our camels also emphasise on the facts that make Bisleri a far superior choice.” 

Each drop of Bisleri mineral water goes through a scientifically advanced, rigorous 10-step quality process at a production facility that is highly state-of-the-art. Moreover, the water goes through 114 quality tests at various stages of its production and at this stage mineral that have health benefits are been added. Bisleri mineral water goes through a thorough process of mineralisation where essential minerals like potassium and magnesium are added in the water which helps to gain health benefits. Also, it ensures that the production and packaging is completely contactless which meets the highest standard of safety and purity.


India CSR offers strategic corporate outreach opportunities to amplify your brand’s CSR, Sustainability, and ESG success stories.

📩 Contact us at: biz@indiacsr.in

Let’s collaborate to amplify your brand’s impact in the CSR and ESG ecosystem.

Tags: SustainabilityWater Sustainability at Bisleri
India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

Tata Motors: Leading Circularity & Biodiversity for a Sustainable Future
Sustainability

Tata Motors: Leading Circularity & Biodiversity for a Sustainable Future

1 day ago
0
Kolkata Knight Riders Hit a Six for Sustainability at Eden Gardens
Sustainability

Kolkata Knight Riders Hit a Six for Sustainability at Eden Gardens

2 weeks ago
0
Sustainability: India’s First Race Car Made from E-Waste by Envision Energy
Sustainability

Sustainability: India’s First Race Car Made from E-Waste by Envision Energy

3 weeks ago
0
Reimagining Public-Private Partnerships for Sustainability this Earth Day
Sustainability

Reimagining Public-Private Partnerships for Sustainability this Earth Day

1 month ago
0
Vedanta’s Low-Carbon Metals and Renewables Drive Major Emissions Cut, says Priya Agarwal Hebbar
Sustainability

Vedanta’s Low-Carbon Metals and Renewables Drive Major Emissions Cut, says Priya Agarwal Hebbar

1 month ago
0
Earth Day: Marico Aims 93% Clean Energy by 2030
Sustainability

Earth Day: Marico Aims 93% Clean Energy by 2030

1 month ago
0
ESG Consulting Firm Uniqus Consultech Nears M Series C Funding
ESG

ESG Consulting Firm Uniqus Consultech Nears $20M Series C Funding

2 months ago
0
Sustainability: Apple Achieves Over 60% Cut in Global Emissions, Marks Major Green Milestone
Sustainability

Sustainability: Apple Achieves Over 60% Cut in Global Emissions, Marks Major Green Milestone

2 months ago
0
ITC Limited: Pioneering Sustainability 2.0 Ambitions
Sustainability

ITC Limited: Pioneering Sustainability 2.0 Ambitions

2 months ago
0
Load More
Next Post
Sustainability: BRFL Textiles aims to increase the Water recycling level to 90%

Sustainability: BRFL Textiles aims to increase the Water recycling level to 90%

SOS Children Signs MoU with Meghalaya to Implement Individual Foster Care for Needy Children

SOS Children Signs MoU with Meghalaya to Implement Individual Foster Care for Needy Children

India CSR Awards India CSR Awards India CSR Awards
ADVERTISEMENT

LATEST NEWS

USAID Dismantled: How CSR Can Fill the Innovation Funding Gap in India

CSR: Nand Ghar, JSI & Rocket Learning Unite to Transform Anganwadis in Rajasthan

CSR: राजस्थान के धौलपुर में आंगनवाड़ी केंद्रों से शुरू हुआ बाल विकास का नया दौर

Morgan Ventures Invests Rs 14.69 Lakhs in CSR Initiatives for FY 2025

SC Closes L&T Plea as MMRDA Cancels Rs 14,000 Cr Mumbai Infra Tender

Vi Q4 Loss at Rs 7,166 Crore, Plans Rs 20,000 Cr Fundraise for 5G Expansion

HZL HZL HZL
ADVERTISEMENT

TOP NEWS

No Content Available
Load More

Advertisement

Image Slider
content writing services Guest Post Top 5 Reasons to have Sponsored Posts at India CSR – India’s Largest CSR Media stem learning R2V2 Technologies Private Limited

Interviews

Driving Sustainable Impact: An Interview with Himanshu Nivsarkar, Kotak Mahindra Bank
Interviews

Driving Sustainable Impact: An Interview with Himanshu Nivsarkar, Kotak Mahindra Bank

by India CSR
May 22, 2025
0

By Rusen Kumar NEW DELHI (India CSR): Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak...

Read moreDetails
Empowering Women Drivers: An Interview with Balamurugan Thevar, CSR Head at Shriram Finance

Empowering Women Drivers: An Interview with Balamurugan Thevar, CSR Head at Shriram Finance

May 20, 2025
0
Empowering Rural Craft Entrepreneurs: An Interview with N E Sridhar, Titan Company

Empowering Rural Craft Entrepreneurs: An Interview with N E Sridhar, Titan Company

May 15, 2025
0
Empowering Young Innovators Across India: An Interview with Geetaj Channana, the Head of Corporate Strategy at Vivo India

Empowering Young Innovators Across India: An Interview with Geetaj Channana, the Head of Corporate Strategy at Vivo India

April 25, 2025
0
Load More
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. They need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

donate at indiacsr

  • About India CSR
  • Team
  • India CSR Awards 2025
  • Partnership
  • Guest Posts
  • Services
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2024 - India CSR | All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2024 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.