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Sterling Holiday Resorts Launches ‘Save The Sparrow’

by India CSR Network
7 years ago
in More

India CSR News Network

MUMBAI: Sterling Holiday Resorts (India) Limited, India’s leading Leisure Hospitality and Vacation Ownership company, has launched a unique edutainment program at its resorts in an effort to contribute to save the sparrow from going extinct.

Sterling’s Save the Sparrow initiative is a part of the Company’s ongoing effort to be Eco-friendly. Other initiatives include encouraging Sterling’s guests and members to help in water conservation and in maintaining a clean environment.

Sterling is also actively taking part in the nationwide Swachh Bharat Abhiyan campaign through monthly cleanliness drives in the vicinity of all its resorts and offices.

Speaking on the Save the Sparrow initiative, Ramesh Ramanathan, Managing Director of Sterling Holiday Resorts said “Our Save the Sparrow initiative is aimed at raising environmental consciousness amongst children and their families. We focused on the sparrow as its population is depleting at an alarming rate.

The initiative is run as an edutainment program at our resorts conducted through a workshop which includes a Do-It-Yourself (DIY) kit. The kit comprises of a drawstring backpack, a bird house, a bird bath and an instruction guide. By doing so Sterling hopes to help impact the sparrow population positively”

He added “Feedback has been encouraging. Allow me to quote one of our young guests who participated in a Save the Sparrow workshop at our Kodai – By The Lake resort – This was a vacation with a difference. We had seen a few sparrows now and then but never realized that their existence was so critical. Now we know that we can make a difference and help save the sparrow from extinction”

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India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium content, we invite you to subscribe it.

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