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Shaurya Kabra’s Ek Prayaas: Promoting Financial Literacy Among Rural Population

Shaurya Kabra's Ek Prayaas is a commendable initiative toward creating a financially literate rural India.

India CSR by India CSR
in Finance
Reading Time: 3 mins read
Financial Literacy

Promoting Financial Literacy Among Rural Population

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Shaurya Kabra’s Ek Prayaas is a commendable initiative toward promoting financial literacy among the rural population of India.


Shaurya Kabra, a 17-year-old boy from Ajmer, Rajasthan, has taken on a noble mission to promote financial literacy among the rural population of his country. His initiative, Ek Prayaas (An effort), aims to educate and empower rural communities with the knowledge of financial management, savings, and investments. Through his book, also titled Ek Prayaas, Shaurya has already distributed 65,000 copies in various cities across rural areas.

The Need for Financial Literacy in Rural Areas

According to the National Bank for Agriculture and Rural Development (NABARD), over half of the country’s rural population lacks financial knowledge and access to formal funding. This makes them vulnerable to economic shocks and unable to manage their finances effectively. The lack of financial literacy also hampers their ability to avail themselves of government schemes and programs.

Recognizing this problem, Shaurya decided to take the first step toward creating financial literacy among the rural population. He realized that educating them from a young age would be crucial in instilling good financial habits and reducing their vulnerability to economic shocks.

The Book – Ek Prayaas

Shaurya’s book, Ek Prayaas, was originally written in English and has been translated into Hindi, Marathi, and Tamil for wider distribution. It uses simple language, story formats, fairy tales, interactive crossword puzzles, and activities to help rural and tribal populations understand and engage with financial concepts. The book has been added to the curriculum of many schools in India and is being used to teach financial literacy to children.

Through his book, Shaurya hopes to share his financial knowledge and that of experts in the field with rural communities. The book covers various financial concepts such as budgeting, investment, savings, loans, fixed deposits, and more, in a simple and easy-to-understand manner. It also teaches readers how to manage emergency expenditures and recover from financial shocks without feeling overwhelmed.

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“Half of India’s rural population lacks financial knowledge, has limited access to information, and is unbanked. We recognized that financial inclusion would instill the habit of saving and investing, provide unbanked people with access to formal funding, and reduce their vulnerability to economic shocks,” says Shaurya.

“Recognizing the importance of educating them from a young age, I decided to take the first step with my book. It uses simple language, story formats, fairy tales, interactive crossword puzzles, and activities to help rural and tribal populations understand and engage. Schools have added it to the curriculum.” further added Shaurya.

Shaurya’s Efforts Towards Financial Literacy

Shaurya’s efforts towards promoting financial literacy in India go beyond just his book. He has also conducted financial literacy camps and workshops in various cities and villages to educate people about financial management. His initiatives have received recognition and support from many prominent individuals and organizations.

Key Takeaways

Shaurya Kabra’s Ek Prayaas is a commendable initiative toward creating a financially literate rural India. His book and other efforts toward financial education have already impacted many lives and have the potential to make a significant difference in the lives of many more. Shaurya’s dedication and efforts towards this cause are a testament to the fact that age is just a number when it comes to making a positive impact in society.

Tags: Financial inclusionFinancial Literacy

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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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