• India CSR Awards 2025
  • Guest Posts
Tuesday, July 1, 2025
  • Login
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home More

Sesame Workshop in India And Nihar Shanti Amla Launch ‘Learn.Play.Grow’

India CSR by India CSR
in More
Reading Time: 4 mins read
8
VIEWS
Share Share Share Share

NEW DELHI: Sesame Workshop in India (SWI)is all set to launch its new initiative – ‘Learn.Play.Grow’ in collaboration withNihar Shanti Amla. The 12-month programme aims to ensure that children attending the Anganwadi Centres (AWCs)develop stronger school readiness skills by focusing specifically on emergent literacy skills.The intervention has been proposedacross3800 AWCs in Shahjahanpur, Farukkabadand Kannauj districts of Uttar Pradesh, reaching approximately 70,000 children and their caregivers.

The project aims to build the capacity of Anganwadi Workers (AWW) to prepare children for school by using Galli Galli Sim Sim’s (GGSS) early literacy materials in a play-based manner. The project will also educate parents and caregivers about fun and engaging ways to support the child’s literacy development.
Using the experience, learning and expertise of working in government-run AWCs across various states, SWI seeks to develop and improve skills among children like vocabulary, phonological awareness, letter knowledge, narrative skills, print motivation and print awareness through the ‘Learn.Play.Grow’ initiative.

Rizgin Samphel, Additional Executive Director, State Innovations in Family Planning Services Project Agency (SIFPSA) said, “We appreciate the work being done by Sesame Workshop in India. We’ve seen the content of the Learn.Play.Grow project and it is very interesting. The fact that it aims to reach out to around 70,000 children and their caregivers is fascinating and we would like to support Sesame Workshop in all its efforts to bring in high quality early literacy materials to the AWCs.”

Department of Women & Child Development, Government of Uttar Pradeshshared, “Children are the foundation for a better future. Investment in their education reaps benefits in the long run. We welcome Sesame Workshop’s initiative in UP and hope that maximum children and caregivers in Shahjahanpur, Farukkabad and Kannauj will benefit from it.”

According to Sashwati Banerjee, Managing Director, Sesame Workshop in India, “Research has proven that the brain forms as many as 700 neural connections per second before the age of 5. Access to high-quality education at this age effectively impacts the learning abilities of children later during their primary, middle and higher education. A vast body of research has demonstrated that children who participate in high-quality early childhood programmes are more successful throughout their school career, are more competent socially and emotionally, and show better verbal, intellectual and physical development during early childhood than children who are not enrolled in similar programmes[i]. Hence, the concept of early childhood education in India needs to move beyond ABCs and 123s and focus on holistic learning of children.”

Ms. Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said,“Nihar Shanti Amla is an ally to progress, enabling women to become agents of change in their surroundings. The brand enables women to actively make a difference towards children’s education. We are glad to associate with Sesame Workshop India (SWI) for this cause. Their Learn.Play.Grow model has interesting content that focuses specifically on emergent literacy skills. It is great that the project caters to educate parents and care givers too about fun and engaging ways to support children’s literacy development. Nihar Shanti Amla is dedicated to bring about a progressive change in children’s education, for which 5 % net contribution from the sale of each pack of Nihar Shanti Amla goes towards this initiative. The project will reach around 70,000 children and their care givers”

Uttar Pradesh, one of the largest states in India, has almost 20% (31 million) of the total 164 million children aged 0 to 6 years living in India[ii]. Despite achieving 93% school enrolment in UP, only 7.9% children in Std. 1 can read Std. 1 level text or more and, less than 20% children in Std. 2 can read Std. 1 level text or more[iii].Additionally, ASER data shows that in UP over 65% children aged 3 and over 47% aged more than 4 do not attend any private or public pre-schools in the state. The districts for the intervention – Shahjahanpur (Bareilly division), Farrukabad and Kannauj (Kanpur division) have been chosen considering the learning deficits in these regions. Only 38% of children in Std. 3 to 5 from Bareilly division and 51.73% from Kanpur division are able to read Std. 1 level text or more[iv]. There is an urgent need to create awareness and activation with respect to primary education in the state and the need for a holistic curriculum which addresses the critical areas of child development.

The Learn.Play.Grow initiative is targeted at addressing these current challenges in the pre-primary education space in Uttar Pradesh by providing engaging Galli Galli Sim Sim materials (print, audio, visual and digital) for the children in the AWCs and building capacities of the AWWs to better engage with children.

indiacsr logoIndiaCSR is renowned media house in the domain of Corporate Sustainability and Social Responsibility in India, which runs IndiaCSR.in, India’s Largest CSR News Network, that is live since 2009. www.indiacsr.in  is for you and your organization. Kindly support and promote  it within your group and network. We welcome reactions to the stories, comments on issues that interest you, feedback & comments from your side to make it more purposeful and resourceful, we will carry it in this unique media. Please send us your valuable feedback, suggestions, news, press releases, articles and contributions to editor@indiacsrnetwork.com. You can find updates at Facebook  IndiaCSR News Network)

IndiaCSR Whatsapp Channel

India CSR offers strategic corporate outreach opportunities to amplify your brand’s CSR, Sustainability, and ESG success stories.

📩 Contact us at: biz@indiacsr.in

Let’s collaborate to amplify your brand’s impact in the CSR and ESG ecosystem.

India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

India’s Veteran journalist Vinod Dua passes away
More

India’s Veteran journalist Vinod Dua passes away

4 years ago
373
India CSR
More

Republic or Democratic?

4 years ago
280
Dr. H. Chaturvedi on Stem Education in India at STEM – CSR Roundtable
Corporate Social Responsibility

How can we conserve water amidst the Coronavirus crisis?

5 years ago
42
Dr. H. Chaturvedi on Stem Education in India at STEM – CSR Roundtable
Corporate Social Responsibility

Toyota Kirloskar Motor temporarily halts production at its Plant in Bidadi, Karnataka

5 years ago
57
Dr. H. Chaturvedi on Stem Education in India at STEM – CSR Roundtable
Corporate Social Responsibility

Govt. seeks public comments on Corporate Social Responsibility Policy (CSR) Amendment Rules, 2020

5 years ago
79
Dr. H. Chaturvedi on Stem Education in India at STEM – CSR Roundtable
Corporate Social Responsibility

Govt to amend CSR rules under companies law, invites public comments

5 years ago
56
Dr. H. Chaturvedi on Stem Education in India at STEM – CSR Roundtable
Corporate Social Responsibility

MCA sanctions Prosecution in 366 cases given in violation of CSR Provisions

5 years ago
87
More

Schindler India launches an additional employee assistance program

5 years ago
31
More

NMDC Committed to fight COVID 19 for a safe and healthy India

5 years ago
12
Load More
India CSR Awards India CSR Awards India CSR Awards
ADVERTISEMENT

LATEST NEWS

CSR: Honda India Foundation Wins Bhamashah Award for Excellence in Education in Rajasthan

How two Indian ‘entrepreneurs’ damaged trust in fintech: Transpay case

FedEx Fosters PRIDE and Purpose by Creating Equal Opportunities Across India

Hindustan Zinc’s contributed nearly Rs 90,000 Cr to exchequer in last 5 years, Rs 18,963 Cr in FY25

हिन्दुस्तान जिंक द्वारा पिछले 5 सालों में सरकारी खजाने में 87,616 करोड़, वित्तीय वर्ष 25 में 18,963 करोड़ का योगदान

From Complexity to Clarity: Navigating the Path of Salesforce Experience Cloud Implementation

HZL HZL HZL
ADVERTISEMENT

TOP NEWS

आईसीपीपीएम 2025 के दूसरे दिन जलवायु व सार्वजनिक नीति पर केंद्रित रहा विमर्श

Integra Engineering Spent Rs 32.59 Lakhs on CSR in FY2025

CSR: Punjab Boosts Anti-Drug Efforts with DITSU, Backed by Ananya Birla Foundation

Monsoon Matters: Why Water Conservation Must Begin Today

ITC Grows Plantation Area by 30% in FY25 to Boost Wood Sustainability

Naveen Pandey Appointed Managing Director at Bajaj Consumer Care

Load More

Advertisement

Image Slider
content writing services Guest Post Top 5 Reasons to have Sponsored Posts at India CSR – India’s Largest CSR Media stem learning R2V2 Technologies Private Limited

Interviews

Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak Mahindra Bank
Interviews

Driving Sustainable Impact: An Interview with Himanshu Nivsarkar, Kotak Mahindra Bank

by India CSR
May 22, 2025
137

By Rusen Kumar NEW DELHI (India CSR): Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak...

Read moreDetails
Balamurugan Thevar, CSR Head at Shriram Finance

Empowering Women Drivers: An Interview with Balamurugan Thevar, CSR Head at Shriram Finance

May 20, 2025
210
N E Sridhar, the Chief Sustainability Officer at Titan Company Ltd.

Empowering Rural Craft Entrepreneurs: An Interview with N E Sridhar, Titan Company

May 15, 2025
99
Geetaj Channana, the Head of Corporate Strategy at Vivo India

Empowering Young Innovators Across India: An Interview with Geetaj Channana, the Head of Corporate Strategy at Vivo India

April 25, 2025
53
Load More
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. They need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

donate at indiacsr

  • About India CSR
  • Team
  • India CSR Awards 2025
  • Partnership
  • Guest Posts
  • Services
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2025 - India CSR | All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2025 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.