• India CSR Awards 2025
  • Guest Posts
Sunday, June 1, 2025
  • Login
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home Articles

Scarcity to abundance – Time to Re-write Water – Story in India

It is crucial to recognise and implement rainwater harvesting, adopt new techniques and be a responsible citizen that believes in replenishing and reuse of water.

India CSR by India CSR
March 22, 2022
in Articles
Reading Time: 3 mins read
Scarcity to abundance – Time to Re-write Water – Story in India

Dr. Payal Kanodia, Trustee, M3M Foundation

0
VIEWS
Share Share Share Share

By Dr. Payal Kanodia

There is a story that says – “I have lots of water but not a drop to drink”, why, because the water was never saved and stored. The same is the case with mother nature. We as a nation have failed to preserve and save rainwater and adopt the systematic method of water harvesting and conservation at the community levels. The most precious natural resource – water, needs care and attention.

We all know India is a water-stressed nation that today is standing at the brink of a critical and severe water crisis. In spite of receiving heavy rainfalls, we still remain a country that extracts maximum groundwater. We are not able to tap even 10% of that rainwater. Pollution and contamination and no purposeful and thoughtful conservation and water harvesting practices have been undertaken at the community levels. The result has been as foreseen.

We are today on the brink of a severe water crisis. Now we neither have time, nor water. Can we together convert this water scarcity to abundance and re-write the story of water in India? We can, knowing that our requirement for water is less than the actual rainfall India receives every year.

India CSR
ADVERTISEMENT

We have lost faith in the old theory that said every drop of water counts and every drop is precious. It seems we have identified the excuses to the wastewater by either sheer disrespect to water conservation, or thoughtful ignorance. Both are dangerous looking at the future of society.  

It is crucial to recognise and implement rainwater harvesting, adopt new techniques and be a responsible citizen that believes in replenishing and reuse of water. Methods are not complicated, rather simple. When we receive heavy rainfalls, the fast-flowing rainwater, the flow of the water needs to be arrested and as the flow decreased, the water starts getting absorbed by the mother earth and it also controls soil erosion. Many states have adopted different patterns for cultivating crops to arrest soil and for gainful utilization of water resources.

Rewinding the clock and replenishing depleted resources is not an impossible task. This was proved by a village in India itself.

Located in the arid Ahmednagar district of the western Indian state of Maharashtra, Hiware Bazar was in the grips of poverty and drought some 30 years ago. In 1972 the village was massively hit by drought, and year after year the condition of the village was getting worse—the wells had run dry and water was scarce, which resulted in fallow lands and thus no source of income. In 1989, Popatrao Pawar was appointed as a village head (sarpanch) unanimously, and since then there’s been no looking back.

The village is nestled in a rain-shadow area and receives a scant amount of rainfall (less than 15 inches) every year. To meet the requirement of water Pawar took out a loan and started a rainwater harvesting and watershed conservation and management program in the village.

Together with the villagers and using state government funds, he established several water bodies, including 52 earthen bunds, 32 stone bunds, check dams, and percolation tanks to store rainwater and thousands of trees were planted.

This watershed technique helped the villagers with irrigation and to harvest different crops. With just 90 wells back in 1990, this tiny village now has around 294 water wells. In a span of just a few years, the water level began to rise in the wells and other man-made structures around the village, thus farming was back in full swing and became the main source of income for the villagers.

Also, the village abandoned the use of water-intensive crops, and instead, vegetables, pulses, fruit and flowers that use less water were grown. Slowly and steadily the village witnessed growth and prosperity, resulting in reverse migration. In 1995, out of 182 families, 168 were marked below the poverty line, whereas today it’s just three. The village underwent a massive transformation from being drought struck to becoming a wealthy village with nearly 60 millionaires, all of whom are farmers.

If unanimously a few villagers could transform their village, together, the citizens of India can surely turn the nation’s future into a glorious one.

About the Author

Dr. Payal Kanodia is the Trustee, M3M Foundation –a philanthropic arm of M3M India Pvt Ltd


India CSR offers strategic corporate outreach opportunities to amplify your brand’s CSR, Sustainability, and ESG success stories.

📩 Contact us at: biz@indiacsr.in

Let’s collaborate to amplify your brand’s impact in the CSR and ESG ecosystem.

Tags: Dr. Payal KanodiaM3M FoundationWater Sustainability
India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

Sustainability Is No Longer the Pitch, It’s the Project
Articles

Sustainability Is No Longer the Pitch, It’s the Project

2 weeks ago
0
From Scarcity to Sustainability: How Water Harvesting is Transforming Rural Communities
Articles

From Scarcity to Sustainability: How Water Harvesting is Transforming Rural Communities

1 month ago
0
Three Responsibilities Foreign Investors Must Embrace in India: A New Era of Accountability
Articles

Three Responsibilities Foreign Investors Must Embrace in India: A New Era of Accountability

2 months ago
0
A Strong Mind and Unwavering Decisions by Women Changed the Dynamics of Child Mortality and Maternal Mortality Ratio in India
Articles

A Strong Mind and Unwavering Decisions by Women Changed the Dynamics of Child Mortality and Maternal Mortality Ratio in India

2 months ago
0
2025 Should Prioritize the Social Sector and Look at More Inclusive Development
Articles

2025 Should Prioritize the Social Sector and Look at More Inclusive Development

2 months ago
0
Harnessing Digital Transformation for Strengthening Internal Marketing and Organizational Synergy 
Articles

Harnessing Digital Transformation for Strengthening Internal Marketing and Organizational Synergy 

2 months ago
0
Closing the Learning Divide: How Edufront is Transforming Schools Through CSR Partnerships
Articles

Closing the Learning Divide: How Edufront is Transforming Schools Through CSR Partnerships

2 months ago
0
Urgent Call for Collaboration on Gender Equality: Vaishali Nigam Sinha
Articles

Urgent Call for Collaboration on Gender Equality: Vaishali Nigam Sinha

2 months ago
0
Empathy in Action: How Companies are Embracing Disability Inclusion
Articles

Empathy in Action: How Companies are Embracing Disability Inclusion

2 months ago
0
Load More
Next Post
CSR: JSPL Foundation awards OP Jindal Scholarships to 28 students of Angul

CSR: JSPL Foundation awards OP Jindal Scholarships to 28 students of Angul

India’s social sector funding has seen 12% annual growth over the past five years

India’s social sector funding has seen 12% annual growth over the past five years

India CSR Awards India CSR Awards India CSR Awards
ADVERTISEMENT

LATEST NEWS

USAID Dismantled: How CSR Can Fill the Innovation Funding Gap in India

CSR: Nand Ghar, JSI & Rocket Learning Unite to Transform Anganwadis in Rajasthan

CSR: राजस्थान के धौलपुर में आंगनवाड़ी केंद्रों से शुरू हुआ बाल विकास का नया दौर

Morgan Ventures Invests Rs 14.69 Lakhs in CSR Initiatives for FY 2025

SC Closes L&T Plea as MMRDA Cancels Rs 14,000 Cr Mumbai Infra Tender

Vi Q4 Loss at Rs 7,166 Crore, Plans Rs 20,000 Cr Fundraise for 5G Expansion

HZL HZL HZL
ADVERTISEMENT

TOP NEWS

No Content Available
Load More

Advertisement

Image Slider
content writing services Guest Post Top 5 Reasons to have Sponsored Posts at India CSR – India’s Largest CSR Media stem learning R2V2 Technologies Private Limited

Interviews

Driving Sustainable Impact: An Interview with Himanshu Nivsarkar, Kotak Mahindra Bank
Interviews

Driving Sustainable Impact: An Interview with Himanshu Nivsarkar, Kotak Mahindra Bank

by India CSR
May 22, 2025
0

By Rusen Kumar NEW DELHI (India CSR): Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak...

Read moreDetails
Empowering Women Drivers: An Interview with Balamurugan Thevar, CSR Head at Shriram Finance

Empowering Women Drivers: An Interview with Balamurugan Thevar, CSR Head at Shriram Finance

May 20, 2025
0
Empowering Rural Craft Entrepreneurs: An Interview with N E Sridhar, Titan Company

Empowering Rural Craft Entrepreneurs: An Interview with N E Sridhar, Titan Company

May 15, 2025
0
Empowering Young Innovators Across India: An Interview with Geetaj Channana, the Head of Corporate Strategy at Vivo India

Empowering Young Innovators Across India: An Interview with Geetaj Channana, the Head of Corporate Strategy at Vivo India

April 25, 2025
0
Load More
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. They need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

donate at indiacsr

  • About India CSR
  • Team
  • India CSR Awards 2025
  • Partnership
  • Guest Posts
  • Services
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2024 - India CSR | All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2024 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.