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Home Corporate Social Responsibility

Rustomjee Plants for Sustainability in Landmark Kasara Drive

India CSR by India CSR
August 4, 2025
in Corporate Social Responsibility
Reading Time: 3 mins read
Rustomjee Plants for Sustainability in Landmark Kasara Drive
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MAHARASHTRA (India CSR): As part of its continued commitment to environmental stewardship and inclusive community engagement, Rustomjee Group, a leading Mumbai-based real estate developer, successfully completed Phase Two of its flagship sustainability initiative ‘Go Green Kasara 25’, with the plantation of over 10,000 native saplings in the ecologically significant region of Kasara. This effort forms a vital step in Rustomjee’s long-term vision to plant over 50,000 trees, driving large-scale biodiversity restoration and encouraging grassroots participation across the landscape.

Environmental Leadership Presence

The plantation drive will be graced by Prof. (Dr.) Arun D. Sawant, Director of WTERT-India and President of SOCLEEN and FOT, as the Chief Guest. A distinguished academician and environmental scientist, Dr. Sawant has held leadership roles including Vice Chancellor of the University of Rajasthan and Pro-Vice Chancellor of the University of Mumbai.

Rustomjee Plants for Sustainability in Landmark Kasara Drive

Community Participation Drive

Held at Rustomjee Belle Vue, Kasara, on 3rd August 2025 the plantation drive witnessed enthusiastic participation from 250+ volunteers, including Rustomjee employees, customers, NGOs, local citizens, and eco-conscious partners. The event was a powerful collaboration with CREDAI, Freedom Foundation and Natural Solution, bringing together scientific know-how, grassroots mobilization, and corporate responsibility.

Beyond Tree Plantation

“True sustainability goes beyond green certifications, it must be rooted in empathy, science, and long-term impact. Through initiatives like Go Green Kasara 25, we are not only planting trees, but we are also nurturing legacies, reconnecting communities to nature and shaping resilient futures.” — Boman Rustom Irani, Chairman and Managing Director, Rustomjee Group.

Ecological Restoration Focus

The trees planted were carefully selected native species, chosen for their ability to thrive in Kasara’s specific ecological conditions, contribute to carbon capture, groundwater recharge, soil regeneration, and support local biodiversity. The drive was not just about planting trees, it was about rebuilding ecosystems and reinstating nature’s rhythm in a region undergoing rapid transformation.

Rustomjee Plants for Sustainability in Landmark Kasara Drive

Sustainability as Responsibility

“For us, sustainability is not an afterthought, it’s a responsibility. At Rustomjee, we are building ecosystems, not just buildings. Through every tree we plant, every community we engage, we reaffirm our purpose, to build a future where people and the planet thrive together.” — Namrata Nulwalla, ESG & Sustainability Lead, Rustomjee Group.

This initiative reflects Rustomjee’s holistic environmental strategy under its sustainability vision of ‘A Beautiful Life’, aiming to harmonize real estate with natural ecosystems.

Scientific Planting Strategy

The scientific direction was led by Natural Solution, an environmental solutions firm founded by Dr. Ajit Gokhale known for pioneering reed bed STPs, greywater reuse systems, and native biodiversity restoration. Their role ensured each sapling was suited to thrive with minimal maintenance and maximum ecological gain. Meanwhile, Freedom Foundation, under the leadership of Alpa Shah, infused the event with community spirit, managing event logistics, volunteer engagement, and environmental awareness activities on-ground.

(India CSR)

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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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