Author & Storyteller – Aligns CSR Projects with Business Objectives

Pavan Kaushik is one of the legends and veterans in the Corporate Communication & Public Relations field, a prominent storyteller & author, who has worked extensively in aligning CSR and Sustainability to achieve Business Objectives.

Pavan’s career spans to about 35 years, spreading across central government and private sector, where he has been associated with several prominent social and economic campaigns, including 50 Years of India’s Independence, New Economic Policy, Rural Development, Education, Nutrition, Women Empowerment, AIDS Awareness, Pulse Polio, National & International Film Festivals, Road Safety, Child Care, Health & Hygiene, Water & Sanitation to name a few.

Becoming a Gazetted Officer at the age of just 23, Pavan Kaushik has worked in Ministry of Information & Broadcasting, National Institute Fashion Technology (NIFT), Vedanta Group, Hindustan Zinc, Federation of Indian Mineral Industries (FIMI), DS Group, and M3M India.

Popularly known as the Guru of Corporate Communication, Pavan Kaushik is a prominent brand in himself when it comes to CXOs & founders communication, advocacy, crisis management, leadership branding, streamlining communication departments, social media, and strategic positioning of organizations.

He has to his credit authoring two books, over 500 stories, 100 authored articles & speeches in English & Hindi both, writing scripts for over 1000 radio programs, 50 short-films, and associated with TV serials and 3000 radio programs.

Pavan Kaushik is a founder of three well-known social campaigns – (1) “Khushi” – that aligned thousands of like-minded people, who were sensitive towards providing nutrition-education-health to deprived children. At one-time “Khushi” had over 3000 child-care centres in Rajasthan alone. (2) “Sakhi” – that worked towards economic empowerment of rural and tribal women. The project established product clusters but also developed an in-house market for the products made by these rural and tribal women. It has been an example and case study for colleges and educational institutions.

His (3) project has been – “Be Safe Zindagi”, that involved direct interaction with over thousands of labourers and mine-workers, their families and school children on industrial and road safety, a necessity in the mining and metal industry. This project got tremendous support from private, government, opinion makers and prominent citizens of the country.

He has authored two books – “Me Within Myself”, a book on motivation and counselling and “We All Have Zinc in Our Lives” , a book on the benefits of Zinc. He is already working on his third book that has real-time stories, primarily on the life-lessons.

Pavan is an Independent Verified Consultant to Gerson Lehrman Group, Inc. (GLG) – Insight Alpha and Atheneum, and on the Advisory Board of India CSR Network. He has also been a media consultant for the International Zinc Association.

Recognized by Thinkers360 Global for his excellence in Communications, Public Relations and Strategy skills, Pavan Kaushik has been awarded with the “CSR Person of the Year” in 2018 – by India CSR Leadership Network. He has been awarded as a “Role Model in Corporate Communication and PR” by the Top Rankers Club, Delhi. His accolades also include recognition by The Times of India, India Today, Zee News and Public Relations Society of India for his excellence in his area of expertise.

The legendary communicator has now co-founded Gurukshetra Consultancy to take forward his vision towards helping young professionals and corporates.

Gurukshetra Consultancy has focus on strategic communication (Advocacy), Promotors, Senior Leadership and CXOs image & positioning, aligning Corporate Social Projects with corporate objectives and streamlining internal communication of corporate structure. Gurukshetra Consultancy is all about defining unlimited contribution and scope of Gurus of Corporate World and NGOs towards positioning industry, society at large and the country, their Kshetra. Gurukshetra features success stories of CXOs and professionals – people who matter and are Gurus of their own Kshetra.

“As a communicator, my wish is to support large Corporates as well as Startups and communication professionals, who have small teams and large visions for stakeholders’ engagements. I would be extremely happy if my 35 years of experience is optimally utilized. Besides content writing & storytelling, my passion would always remain towards aligning business objectives through CSR and Sustainability”, says Pavan Kaushik.