NEW DELHI (India CSR): Vedanta’s flagship social impact initiative, Nand Ghar, is a nationwide program modernizing Anganwadis into vibrant centers of community development, offering integrated services in nutrition, early childhood education, healthcare, and women’s empowerment to enable holistic growth.
In collaboration with the Department of Women and Child Development, Nand Ghar has launched a month-long campaign to mark Poshan Maah 2025, engaging more than 3.5 lakh families across 15 states. With the theme “Poshan Se Pragati”, the campaign aims to raise awareness, promote healthy practices, and encourage rural communities to adopt simple, sustainable nutrition solutions and combat malnutrition in rural India.
At the heart of its nutrition interventions, Nand Ghar follows a three-pronged strategy:
- Direct Nutrition Support that ensures children in rural India receive a wholesome start in life through fortified supplements and innovations like Nutri Bars and Protein Shakes, while also bringing vital government nutrition programs closer to families at the grassroots.
- Sensitization and Community Awareness that empowers parents and caregivers through training, counselling, and growth monitoring, while fostering supportive community networks where families learn together and adopt simple, sustainable nutrition practices using locally sourced foods and indigenous ingredients.
- Technology Integration and Partnerships that connect communities with modern tools and trusted institutions, making it easier to track children’s progress, deliver timely support, and introduce innovative food solutions that transform everyday diet.
A child who becomes part of Nand Ghar gains access to fortified nutrition, structured early childhood education, and systematic health monitoring. Through this integrated support, they progressively attain better health, improved focus, and enhanced preparedness for formal schooling, thereby establishing a strong foundation for sustained growth and holistic development.
This year, starting 12th September, Nand Ghars across the country will be transformed into vibrant hubs of nutrition awareness and practice. The campaign will feature recipe demonstrations to encourage families to use locally available, low-cost, nutrient-rich foods. It will also include parent training sessions on dietary practices, maternal health, and child growth monitoring. In addition, special engagements under the banner “Poshan Bhi, Padhai Bhi” will highlight the vital link between healthy diets and improved learning outcomes for children.
Speaking on the campaign, Shashi Arora, CEO of Nand Ghar, said: “Poshan Maah is an important reminder of how critical nutrition is to India’s progress. At Nand Ghar, we are committed to ensuring that every child and mother in rural India has access to the right nutrition and knowledge to build a healthier future. With the engagement of communities across 15 states, we are working to transform awareness into action and create lasting impact.”
(India CSR)
