Ambitious ‘Project Hariyali’ aims to plant five million trees annually by F26, with 25.13 million trees already planted. These sustained efforts have garnered global recognitions, positioning Mahindra as a responsible corporate citizen.
MUMBAI (India CSR): Project Hariyali aims to plant five million trees annually by 2026. In Financial Year 2024, the Mahindra Group planted a total of 2.27 million trees, with Mahindra & Mahindra contributing 1.8 million trees to this effort. The project has positively impacted the livelihoods of 4,545 tribal farmer families by enhancing biodiversity and improving soil and crop quality.
This extensive tree plantation effort not only enhances biodiversity but also supports community livelihoods.
Annual Tree Plantation Goals
Since its inception, Project Hariyali has planted 25.13 million trees, including 16.42 million in Araku. This initiative supports the livelihoods of over 27,500 tribal farmer families, demonstrating M&M’s commitment to community development and environmental conservation.
“Our ambitious ‘Project Hariyali’ aims to plant five million trees annually by F26, with 25.13 million trees already planted. These sustained efforts have garnered global recognitions, positioning Mahindra as a responsible corporate citizen.”, company’s annual report said.
Doubling Energy Efficiency
Since the financial year 2009, Mahindra & Mahindra (M&M) has made significant strides in energy efficiency. The company has doubled the energy efficiency of its operations, now using half the energy to manufacture each vehicle. This achievement underscores M&M’s dedication to sustainable practices and operational excellence.
Maintaining Water Positivity and Waste Management
M&M has sustained its water positivity status and proudly reports that over 85% of its locations are now ‘zero waste to landfill.’ These efforts reflect the company’s robust waste management strategies and commitment to environmental stewardship.
Hariyali Tree Plantation Program
The Hariyali program has been a cornerstone of M&M’s environmental initiatives. To date, the program has enriched landscapes with nearly 25 million trees.
Planet Positive Approach
M&M’s ‘Planet Positive’ approach integrates sustainability into every facet of its operations. This comprehensive strategy includes initiatives focused on:
- Carbon Emission Reduction: M&M actively works on reducing its carbon footprint.
- Water Source Replenishment: Efforts are made to ensure sustainable water sources.
- Biodiversity Enrichment: The company promotes biodiversity through various projects.
- Establishment of Carbon Sinks: Initiatives are in place to create carbon sinks, helping to mitigate climate change impacts.
Community and Employee Welfare
M&M prioritizes the welfare of its communities and employees. By creating value for stakeholders and addressing Environmental, Social, and Governance (ESG) risks, the company seizes opportunities for sustainable growth.
EP100 Initiative and Zero Waste Certification
Mahindra was the first global company to pledge to double energy productivity through the EP100 initiative. The company is on track to achieve ‘Zero Waste to Landfill’ certification across all locations by 2030. This ambitious goal reflects M&M’s unwavering commitment to sustainability.
Water Conservation Efforts
In Financial Year 2024, M&M supported 1,033 farmers through soil and water conservation, crop diversification, and livelihood training initiatives. Collaborating with NABARD, the company undertook Watershed Development Fund (WDF) Projects in Igatpuri and Akole Block of Nashik and Ahmednagar District of Maharashtra, focusing on the Kadva River Basin.
Achievements in Water Conservation
M&M’s water management interventions span six states, resulting in:
- Creation and renovation of 505 water harvesting structures.
- 5,219 lakh litres of water harvesting potential.
- Increased irrigation potential across 2,212 hectares.
Cumulatively, 15,126 hectares have been covered under water management initiatives, benefiting 44,523 farmers and community members through these water conservation efforts.
Key Facts Table
| Initiative | Details |
|---|---|
| Energy Efficiency | Doubled since FY09, now uses half the energy per vehicle. |
| Water Positivity | Over 85% locations are ‘zero waste to landfill.’ |
| Tree Plantation (Project Hariyali) | 25 million trees planted to date; goal of 5 million annually by 2026. |
| FY24 Tree Planting | 2.27 million trees planted; 1.8 million by M&M; benefiting 4,545 tribal families. |
| Carbon Emission Reduction | Integrated into ‘Planet Positive’ approach. |
| Water Source Replenishment | Various projects to ensure sustainable water sources. |
| Biodiversity Enrichment | Promotes biodiversity through multiple initiatives. |
| Carbon Sinks | Establishment of carbon sinks to mitigate climate impacts. |
| Community and Employee Welfare | Prioritizes stakeholder value and ESG risk mitigation. |
| EP100 Initiative | First global company to pledge doubling energy productivity. |
| Zero Waste to Landfill Goal | On track to achieve certification across all locations by 2030. |
| Water Conservation FY24 | Supported 1,033 farmers; created 505 water harvesting structures; 5,219 lakh litres of water potential. |
| Watershed Development | Collaborated with NABARD in Maharashtra, covering 20 villages in the Kadva River Basin. |
| Cumulative Water Management | Covered 15,126 hectares; benefited 44,523 farmers and community members. |
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