Mumbai shines a little brighter today. In a strategic and starry move, Pluckk, India’s favorite fresh fruit and vegetable lifestyle brand, teams up with Bollywood diva Kareena Kapoor Khan. But, it’s not just any regular endorsement. Kareena dives deep, not only championing the brand but also investing in its juicy future.
The Pluckk Kaleidoscope
Pluckk isn’t your regular grocery brand. Situated in Mumbai’s bustling heart, they stand tall with an astounding 400-item product spectrum that spans across 15 categories. From daily essentials to exotic finds, hydroponics delights to ready cuts & mixes – they’ve got it all. Taking things up a notch, they also introduce consumers to DIY meal kits crafted in their state-of-the-art, certified food-tech domains. Always one step ahead, Pluckk guarantees ozone-washed produce, ensuring traceability and setting new benchmarks in the Fresh Fruits & Vegetables sector.
Journey Beyond the Orchard
Having secured seed funds from Exponentia Ventures, Pluckk’s green footprint now extends to cities like Delhi, Bengaluru, and Pune, with future expansion plans on the horizon. Their digital growth story is noteworthy. Not limited to their native Android and iOS app, their produce also graces virtual shelves on Amazon, Swiggy, Dunzo, Zepto, and Reliance Signature Stores.
A Fruitful Achievement
Pluckk’s last quarter painted a rosy picture, boasting the sale of over a million products via its diverse D2C & Marketplace channels. What sets them apart? Unique offerings like DIY zoodles, cauli rice, and a curated trend section. Making waves as India’s pioneering Plastic-neutral F & V brand, their eco-vision to diminish plastic waste stands testament to their commitment to Mother Earth.
Words from the Orchard’s Core
A beaming Pratik Gupta, the brainchild behind Pluckk, expressed, “We envision a fresh food brand that serves every Indian household, backed by our 1,000 farmer network. Kareena’s alliance accelerates our journey to that pinnacle. We’re elated to welcome her aboard the Pluckk express.”
Echoing this excitement, Kareena Kapoor Khan shared, “Partnering with Pluckk is exhilarating. Their dedication to offering safe, top-tier fruits and vegetables resonates with me, especially as a concerned mother. I’m thrilled to be part of Pluckk’s noble mission, steering India towards healthier eating choices.”
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