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IDFC FIRST Bank digital campaign on mental health awareness

India CSR Network by India CSR Network
14/01/2021
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MUMBAI: IDFC FIRST Bank has launched ‘Reach Out Reach Within’, a digital campaign on mental health awareness, with an objective to mainstream conversations around mental well-being.

The campaign aims to build awareness around the importance of mental health while also driving dialogue on bridging the gap in access to quality healthcare.

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As part of the campaign, the Bank has been driving conversations around mental health on social media and engaging experts in the field, who respond to queries on the subject. A dedicated web portal has been set up, which serves as a repository of expert views and discussions related to mental health.

According to the National Mental Health Survey Data, 150 million people across India are in need of mental healthcare interventions, both short and long-term. About 46% of private-sector employees report extreme stress because of their work.

Even though conversations around mental health have risen, experts are of the view that the subject needs more attention. The campaign aims to inform, build awareness and open a dialogue in the space of mental health. In addition, the Bank has partnered with the Banyan Academy for Leadership in Mental Health as its knowledge partner to enhance capacity building for care-givers in the mental health space.

As a part of the campaign, the Bank has published interactive social media posts that focus on mental health concerns.

Rachana Iyer, Head CSR, IDFC FIRST Bank, said, “The Covid-induced lockdown and the uncertainty thereafter, has impacted mental health across age groups and sectors. There is a need to go beyond medicine and follow a more holistic approach to mental health. We believe that the campaign will not only solve for some deep-rooted challenges but focus more on community-peer support, inclusion, accessibility and awareness to create significant impact on-ground.”

Tags: Mental Health
India CSR Network

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Having millions of readers - India CSR is the largest repository of information and knowledge on CSR in India and offers networking and promotion opportunities of CSR innovations and success. India CSR Network is a leading media organization on Sustainable Development, Corporate Social Responsibility (CSR), Sustainability and related issues in India. The digital platform offers insights on Corporate Governance, Business Responsibility, Human Rights, Sustainability, Sustainable Development, Workplace Safety, Industry 4.0, CSR 2.0 and other Socio-Economic issues. Founded in 2009, the organization aspires to become globally admired media that offers valuable information of its readers through responsible reporting. Business proposal on featuring your CSR and Sustainability success and sponsored posts can be sent to biz@indiacsr.in

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