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How a Crowdfunding platform crosses Rs. 2000 cr

Around 1 lakh salaried professionals contributing INR 130 cr. How India’s salaried class is leveraging crowdfunding as a safety net. Community donations on the rise in India post-pandemic

India CSR by India CSR
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How a Crowdfunding platform crosses Rs. 2000 cr
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Over one lakh employees working with 3000 companies in the country have helped people on Milaap trusting its transparency.

Bengaluru: Milaap.org, India’s largest crowdfunding platform announces a major milestone achieved by its community of donors collectively raising Rs. 2040 cr on the platform through more than 85 lakh donations since its inception. Of the total contributions on the platform, the generosity of over 1 Lakh India’s salaried professionals form a sizable contribution of around INR 130 crores primarily to help people in need of funds for critical care medical treatments.

The rising cost of treatment has  made healthcare  unaffordable for a large section of our society. Treatments for critical care are virtually off limits even for the middle class and prohibitive for the economically marginalized. Sharp inequalities in healthcare access is exacerbated by the very low penetration of medical insurance in the country.

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According to Anoj Viswanatha, Co-Founder and President of Milaap, “As medical insurance has a very low penetration in the country, most citizens are forced to dig into their pockets to fund their treatments. This results in a situation where most citizens are forced to dig into their pockets to fund their treatments resulting in a vicious cycle of low savings and poor healthcare outcomes. In 2021,  nearly 70% of healthcare expenditure was paid out-of-pocket by the patients and their families.”

In this context, the salaried class of corporate India has come through in a big way for people, especially their fellow colleagues, on the verge of exhausting their means while paying for medical care.

To mitigate such situations, Milaap, as the most trusted medical crowdfunding platform, has facilitated an alternate way to fund healthcare. It provides donors a seamless and secure experience while ensuring that the contributions  reach the intended beneficiary in a time efficient manner and receive tax benefits for the same. Over one lakh employees working with 3000 companies in the country have helped people on Milaap trusting its transparency.

Milaap’s data shows that even with steady salaries and medical covers, a growing section of employees of corporate India have also needed donor funds especially during the last two years. Sudden and critical medical emergencies have severely stressed their savings and employees across sectors – IT/ITES, manufacturing, BFSI and venture capital funded startups – have  taken to crowdfunding as a means to cover healthcare expenditure partially or wholly.

People’s generosity and the will to give magnified and they went out of their way to help colleagues and their families during the first and second wave of Covid-19. The uncertainties and untimely demise of colleagues or their families brought people together to do their best and offer financial assistance to those affected by the pandemic and its effects. “Around 102 companies have more than 100 employees donating  and around 220 companies have over 50 employees as regular donors on Milaap. The empathy of salaried employees of corporate India has successfully provided a safety net of great social value for their colleagues and others in dire need.”, concluded Anoj Viswanathan.


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Tags: Crowdfunding in India
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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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