After 29 years of building on trust over transactions, Dharmesh Shah’s HomeSol has created what the industry didn’t know it needed
In 1996, a 100-square-foot office in Borivali East became the unlikely starting point for what would become one of Mumbai’s most distinctive real estate ecosystems.
Bhavin Steel began with modest resources but clear principles: fair pricing, honest dealing, and unconditional support to every client. With one person managing sourcing, deliveries, accounts, and relationships, growth was slow but deliberate, driven entirely by repeat business and word-of-mouth.
By the late 1990s, the small operation had built something more valuable than capital: a reputation for reliability.
Fast forward to 2026, and that steel supplier has evolved into HomeSol Group, a full-stack real estate platform managing 13-plus projects, over 350 global unit sales, and ₹400 crore-plus in inventory, supported by a network of 2,000-plus channel partners and a 45-member team.
When Trust Became Scale
The real transformation began around 2000, when established developers including Agarwal Builders, Relcom Infra, and Rohan Infra placed their confidence in Bhavin Steel. This marked a shift from small transactional orders to long-term developer partnerships.
As volumes increased and operations expanded, the business entered the multi-crore annual turnover range. More significantly, Bhavin Steel became known as a partner developers could depend on, especially during tight timelines and challenging market cycles.
Through Mumbai’s rapid real estate expansion from 2006 to 2012, the company maintained a conservative, values-first approach focused on cash-flow discipline, sustainable margins, and zero compromise on integrity. The guiding belief, inspired by ethical leadership principles: reputation should always grow faster than revenue.
The Industry Gap Nobody Was Addressing
By the mid-2010s, nearly two decades of experience had given founder Dharmesh Shah a rare, 360-degree view of the real estate ecosystem’s structural problems.
Developers were managing fragmented services: materials, sales, marketing, finance, each operating in silos. Homebuyers, meanwhile, were navigating one of life’s biggest financial decisions with limited transparency and rising distrust.
The realization was clear: the industry didn’t need another service provider. It needed a single, dependable ecosystem.
This clarity drove the evolution from Bhavin Steel to HomeSolInframart between 2013 and 2018. The company began offering mandate services, strategic sales support, marketing, design, and 3D visualization, slowly shaping a full-stack real estate platform backed by decades of trust.
The 2025 Transformation
Last year marked a defining milestone in HomeSol’s evolution.
In April 2025, HomeSol Digital launched to strengthen data-driven marketing, brand storytelling, and performance-driven real estate communication. In May 2025, HomeSol Finance followed, addressing one of the industry’s biggest gaps: structured property finance and project funding support for both developers and buyers.
Finally, in December 2025, HomeSolInframart was officially renamed and unified under the HomeSol Group, completing a transformation nearly three decades in the making.
This wasn’t a rebrand. It was a natural evolution.
The Bridge Between Two Sides
What makes HomeSol unusual in 2026’s real estate landscape is its commitment to serving both developers and homebuyers without compromising its core values.
For developers, HomeSol functions as a long-term partner, not a short-term vendor. The company works closely from the ground up: supplying quality steel and cement, supporting projects through mandate services, helping tell stories through thoughtful marketing, design, and realistic 3D renders. Beyond visibility, HomeSol strengthens project foundations through property finance and project finance solutions, ensuring developers are supported creatively and financially.
For homebuyers, HomeSol operates on a different principle entirely. The company’s stated belief: buying a home should feel empowering, not confusing or pressured. Its responsibility is guiding buyers with honest advice, transparent comparisons, and real insights into value, pricing, and long-term potential.
The distinctive element: HomeSol maintains this guidance even when buyers choose not to transact, operating on the principle that trust is built by doing what’s right, not just what’s profitable.
Where Alignment Replaces Conflict
HomeSol’s model rests on a belief that challenges conventional real estate dynamics: trust doesn’t have to be one-sided.
When developers are supported ethically and buyers are guided honestly, the entire ecosystem becomes stronger. HomeSol positions itself as the quiet force aligning interests, setting expectations, and ensuring decisions are made with clarity and confidence.
The company measures success not only by transactions, but by relationships, referrals, and the confidence people place in it over time. In a market constantly evolving, HomeSol remains grounded in one promise: to be fair, transparent, and accountable every single time.
What 29 Years Built
The numbers tell part of the story: 13-plus projects managed, 350-plus units sold globally, over ₹400 crore in inventory handled, a 2,000-plus channel partner network, a 45-member team.
But the more revealing metric sits in what those numbers represent: partnerships spanning decades, developers returning project after project, buyers referring family members, channel partners staying in the network because the system works.
In an industry where relationships are often transactional and short-lived, HomeSol has built something increasingly rare: institutional credibility earned through consistent performance across multiple real estate cycles.
The conservative approach, focused on cash-flow discipline and sustainable margins, allows HomeSol to operate through market downturns while others struggle. It’s the kind of staying power that comes from prioritizing long-term relationships over immediate returns.
The Model That Doesn’t Make Headlines
HomeSol’s story won’t fit typical real estate narratives. There’s no venture capital, no unicorn valuation, no disruption playbook. What exists instead is a business built on competence, consistency, and the operational belief that doing right by people isn’t just ethical, it’s strategic.
In a sector often criticized for opacity and misaligned incentives, HomeSol represents a different model. One where the bridge between developers and buyers is fiduciary, not just functional. Where growth is measured in relationships maintained, not just units sold. Where success is defined by whether people return and bring others with them.
The company operates on a principle that most real estate firms acknowledge but struggle to implement: reputation outlives any single deal.
What This Means for 2026
As Mumbai’s real estate market continues evolving with increased regulation, greater buyer awareness, and tighter margins, HomeSol’s 29-year track record offers evidence that an alternative approach exists.
The traditional model treats developers and buyers as opposing forces. HomeSol treats them as parts of the same ecosystem, both deserving of honest service. The traditional approach optimizes for quarterly numbers. HomeSol optimizes for decade-long relationships.
For developers managing multiple disconnected vendors and buyers navigating sales pitches that don’t quite align with their interests, HomeSol’s integrated ecosystem backed by three decades of credibility presents a different option.
The proof isn’t in presentations. It’s in the quiet accumulation of partnerships that endure, referrals that happen organically, and institutional credibility that can’t be manufactured, only earned over time.
Twenty-nine years after starting from a 100-square-foot office, HomeSol has built not the biggest real estate platform, but possibly the most trusted. In an industry where trust is the scarcest commodity, that distinction matters more than most metrics.
(India CSR)
