Navigating Change: Hindustan Unilever’s Steadfast Performance Amidst India’s Economic Shifts

Resilience in Uncertain Times

In the financial year 2022-23, Hindustan Unilever Limited (HUL) exhibited a robust performance amidst a challenging macroeconomic landscape, punctuated by geopolitical uncertainties, elevated commodity inflation, and sluggish market growth. HUL’s CEO and MD, Sanjiv Mehta, encapsulated this year’s achievements by stating, “We kept our focus laser sharp on meeting the evolving needs of our consumers and at the same time, protecting our business model.”

Financial Performance: Proving Mettle in Testing Times

Despite the testing macroeconomic conditions, HUL achieved an impressive turnover of Rs. 58,154 crores, a growth of 16% compared to the previous fiscal year. Their Profit After Tax (PAT) stood at Rs. 9,962 crores, and the Earnings Per Share (EPS) increased by 13% to Rs. 42.4 per share. This promising performance, along with a healthy EBITDA margin of 23.4% despite an inflationary environment, led to substantial market share gains. The board further proposed a dividend of Rs. 39 per share, marking a 15% increase from FY’22.

Harnessing Digitalization: Adapting to the New Normal

In line with the global trend of digital transformation, HUL utilized Unilever’s world-class Research & Development capabilities, which includes two centers in India. This strategic move helped the company create innovative and sustainable products, thereby catering to the evolving needs of new-age Indian consumers.

Personal Care: Revitalizing Core Brands & Exploring Emerging Markets

HUL continued to modernize its core brands in the Beauty and Personal Care sector to ensure relevance to their consumer base. HUL’s Winning in Many Indias (WiMI) strategy played a pivotal role in crafting tailored propositions addressing local consumer needs. Leveraging the strong brand portfolios of Dove, Lakmé, Pond’s, and TRESemmé, HUL effectively tapped into the emerging demand spaces, ensuring their foothold in the market.

Home Care and Foods: Focusing on Premiumization and Innovation

HUL’s Home Care business saw the liquids portfolio doubling over the last three years, a testament to the brand’s innovative strides. Brands like Surf excel and Vim gained recognition for their campaigns. The Foods and Refreshment business displayed robust growth, led by innovative executions in the Ice Cream, Foods, and Coffee segments.

Broadening Consumer Outreach: Ensuring Availability & Accessibility

To ensure its brands’ omnipresence, HUL partnered with a diverse set of customers, including traditional distributors, modern trade partners, digital commerce platforms, and local retailers. HUL’s e-B2B app Shikhar, used by 1.2 million retail outlets, facilitated direct order placements with distributors. The company also prioritized equal opportunities for women in their frontline salesforce via the Ahilya initiative.

Strengthening the Supply Chain: Driving Competitive Advantage

HUL’s supply chain remained a strategic asset, ensuring adherence to quality standards, cost-effectiveness, and sustainability goals. The company’s investment in cutting-edge technologies and capabilities boosted the agility and resilience of its supply chain.

Commitment to Sustainability: Towards a Healthier Planet

With initiatives aimed at reducing carbon emissions by 97% over the 2008 baseline, conserving water, managing plastic waste, and promoting urban hygiene, HUL reaffirmed its commitment to sustainability. Projects like Shakti and Prabhat focused on empowering rural women and enhancing community well-being.

Conclusion

Resilience and Agility for the Future

Despite the volatile macroeconomic conditions and shifting consumer behavior patterns, Hindustan Unilever Limited has showcased its tenacity and adaptability in FY 2022-23. The company’s strategic approach, underpinned by a commitment to sustainable living, has proven instrumental in navigating the uncertainties of the economic landscape.

HUL’s broad and varied portfolio, focus on innovation, digital transformation, and inclusive customer engagement strategies have enabled the company to stay resilient and agile. Their effective use of resources and innovative capabilities in manufacturing and supply chain management have also contributed to a robust business model.

The commendable sustainability initiatives taken by HUL have added another dimension to their business conduct, underlining their commitment to the broader societal and environmental context in which they operate. These efforts underline HUL’s commitment to not just be a market leader in terms of financial performance, but also a corporate leader in sustainable and ethical business practices.

Looking forward, HUL’s clear and compelling strategy combined with an unwavering commitment to sustainable living will be its guiding beacon amidst changing business environments. The company is poised to continue its trajectory of success, further solidifying its position as a leader in the FMCG sector in India.

As CEO Sanjiv Mehta aptly concludes, “In a rapidly changing and challenging business environment, I truly believe that our clear and compelling Compass strategy, underlined by our purpose to make sustainable living commonplace, will hold us in good stead, making us more resilient and agile.” Indeed, HUL’s journey is an exemplar of how companies can deliver strong results while continuing to prioritize the needs of their consumers, the welfare of their employees, and the health of our planet.