Mahindra’s ‘Project Hariyali’ surpasses an impressive benchmark in FY23, planting a whopping 22.1 lakh trees as part of its sustainability agenda.
MUMBAI (India CSR Exclusive): Anand Mahindra led Mahindra and Mahindra, a prominent player in the global automotive sector, has made a significant leap in its environmental conservation efforts in the Fiscal Year 2023. Under its flagship initiative, ‘Project Hariyali‘, the company planted 22.1 lakh trees, marking a considerable step towards accomplishing its green objectives.
The project aims to combat climate change, safeguard biodiversity, and uplift marginalized farmers.
Accomplishing Green Milestones with Project Hariyali
Project Hariyali is a crucial part of Mahindra’s ‘Planet Positive’ approach, which seamlessly merges environmental conservation with community development. The initiative’s objective is not only to augment green cover and mitigate climate change impact but also to bolster marginalized farming communities.
“At Mahindra, we prioritise the long-term sustainability of our business and understand that strong and consistent ESG performance is critical to achieving that goal. Through our sustained focus on Environmental, Social, and Governance factors, we are working to ensure that our business activities contribute to a positive impact.”, Annual Report 2022-23 said.
Planting Trees, Transforming Lives
The initiative’s achievements in FY23 contribute significantly to its broader goal of planting 50 lakh trees annually by F26. However, the impact of the project extends far beyond just planting trees.
Mahindra is deeply involved in uplifting local communities, especially tribal farmer families, whose livelihoods are interlinked with the project. Project Hariyali supports marginalized farmers by providing diverse income sources and educating them on organic farming protocols, besides augmenting the green cover.
Notably, to date, a massive count of 2.28 Crore trees have been planted through Project Hariyali. A significant portion of these trees, amounting to 1.49 crore, were planted in Araku, thereby supporting the livelihood of 26,000 tribal farmer families.
Also Read: Anand Mahindra Loves Araku Valley, Plants 1 Cr Trees To Empower Tribal Farmers Growing Coffee
A Year of Significant Headway
Despite the difficulties of the past year, Mahindra has demonstrated exceptional resilience and dedication towards its environmental and social responsibilities. The planting of 22.1 lakh trees is a noteworthy achievement, contributing significantly to the restoration of green cover and biodiversity, while supporting vulnerable communities.
The company is prepping for the next phase of Project Hariyali, pledging to continue its commitment to the environment and the communities it serves.
“We aspire to lead environmental, social and governance (ESG) performance parameters globally through such sustained and focussed programmes.”, the company report revealed.
“It has delved into the tenets of Environment, Social and Governance (ESG) and has approached business conscientiously through sustainable and inclusive projects.”, the company added.
With initiatives like these, Mahindra and Mahindra continues to establish itself as a global leader in corporate social responsibility and environmental stewardship, embodying the harmony between successful business operations and sustainable practices.
Key Highlights of Mahindra’s Project Hariyali
| Key Facts | Details |
|---|---|
| Company | Mahindra and Mahindra Limited |
| Initiative | Project Hariyali |
| Objective | Combat climate change, safeguard biodiversity, uplift marginalized farmers |
| Trees planted in FY23 | 22.1 Lakh |
| Overall trees planted to date | 2.286 Crore |
| Trees planted in Araku to date | 1.49 Crore |
| Tribal farmer families supported in Araku | 26,000 |
| Project Hariyali annual target (By F26) | 50 Lakh trees |
| Approach | ‘Planet Positive’, merging environmental conservation with community development |
| Broader Impact | Augmentation of green cover, mitigation of climate change impact, bolstering of marginalized farming communities, provision of diverse income sources and education on organic farming protocols |
