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Environment Day: Action items for making a better tomorrow

Safeguarding our environment requires collective action from individuals, families, communities, and corporations.

India CSR by India CSR
June 5, 2016
in Articles
Reading Time: 4 mins read
Worlds Largest CSR_Media_IndiaCSR
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By Nirbhay Lumde

The news headlines related to environment in the recent past reads – Marathwada drought intensifies: only one percent water left in dams; Drought years may become more frequent in India, says study; Farmer suicides in Marathwada cross 400 mark in 4 months: toll reaches 1,548, and High Court orders Bengaluru to ‘divide and conquer’ the garbage problem; Large forest cover lost to industrial projects in India; Animals feed on plastic waste in India, and Wildlife under extinction threat in Eastern Ghats.

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Environmental Degradation in India

There’s something alarmingly wrong in India with respect to environmental degradation. The above-mentioned news headlines might be shocking but are, unfortunately, facts. In lieu of talking and debating, let’s make an honest attempt to prevent India from becoming a barren, lifeless and hazardous place on the earth.

World Environment Day and Its Significance

World Environment Day is celebrated on 5 June to raise global awareness to take positive environmental action to protect nature and the planet earth. The initiative is driven by the United Nations Environment Program. The celebration is also a reminder of a stark reality of deteriorating environment and ecosystem that drives life around. However, it is high time to note that environment needs attention every day and not on just one day of the year.

Individual Responsibility and Action Items

The current article presents four action items for every citizen and the concerned to adopt and make a difference. Every individual is a microcosm of a macrocosm called ecosystem and have equal and collective responsibility – as an individual in a family, as an active family in the connected community, as a locality in a specific geographic region and as a large corporation in the business world impacting the larger ecosystem.

Power of Individual Action

It is easy to underestimate the power of individual action. It is no surprise to note that humanity consumes more natural resources than any other living being on the planet and denting the core of sustainable living. Each one of us as consumers, multiplied by billions, make a colossal impact on the environment, contributing to the further depletion of natural resources. It is extremely difficult to shift away being a consumer to become an agent of change on a quick gear. Immediate action line item for an individual is to adopt consumption patterns that use less energy, water and reduce food waste. But that’s the hard reality and life savior for generations to come by to protect fragile ecosystems.

Environmental Awareness and Family Commitment

Environmental awareness is an integral part of environmental protection. It is important to realize that the physical environment is fragile and indispensable and fixing the problems begins with well-informed family. A family is an utmost value importance in making that commit to change by adopting one simple way to reduce family’s carbon footprint by planting number of saplings equivalent number of family members.

Community Engagement and Action

In the context of community living, surrounding pastures, water and air are considered as common property. Rational management of these resources is not only in the interest of one single individual but in the interest of all community in discussion. Therefore, communities have to recognize that individual participation is inadequate and larger community ought to have the opportunity to participate in the decision making process.

Corporate Responsibility and Green Practices

In an increasingly environmentally conscious world, large corporations have greater obligation to protect the environment. There are good number of businesses that have taken the lead by promoting and implementing green practices. They also support and encourage customers to adopt some of these best known practices. However, large corporations still can initiate several steps to ensure the environment protection is in everyone’s agenda.

Extending Environmental Practices for Sustainable Future

A single day of celebration is certainly a welcome move but it is critical to extend these practices to cover everyone, each individual to the largest business corporation, to sustain efforts to ensure next generation enjoys better and purer environment to enjoy a happy and dignified life.

About the Author: 

Nirbhay Lumde is Corporate Social Responsibility professional and writes on current social, economic and environmental trends.


You may also read:

  • India ESG Summit: Nirbhay Lumde, Head – Sustainability & CSR Asia Pacific SBU, CGI to be a guest speaker
  • Corporate Social Responsibility in India: A Practitioner’s Perspective – A book by Nirbhay Lumde
  • Social Audit in the Context of CSR by Nirbhay Lumde
  • The Circularity Gap Report 2023: A Blueprint for a Sustainable Future
  • Beyond the 2%: Understanding What Doesn’t Count as CSR in India
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