Duroflex, India’s leading sleep solutions brand, announces the milestone of recycling 2 million discarded PET bottles into mattresses over the past three years. This initiative, shared on World Environment Day, represents the company’s commitment to addressing India’s plastic waste challenge while creating sustainable sleep solutions for consumers. Each mattress in Duroflex’s Energise collection incorporates fabric made from recycled PET bottles, giving potential marine pollutants a second life as a comfortable, durable sleep solution.
To commemorate this achievement and amplify awareness about marine plastic pollution, Duroflex has unveiled a striking sea turtle installation crafted entirely from PET bottles at its Indiranagar Experience Centre. The installation serves as a powerful visual metaphor for the company’s commitment to transforming waste into meaningful solutions that benefit both people and the environment.
Sridhar Balakrishnan, Group CEO at Duroflex said, “Over 500 billion PET bottles are used globally each year, yet less than 10% are recycled. This leaves the vast majority to end up in our oceans, posing a grave threat to marine life. In line with our commitment to sustainability at Duroflex, we have adopted innovative technology that recycles these PET bottles into usable fabric used in our Energise mattress line. While this is just one step in addressing a much larger challenge, we hope our approach encourages other companies to explore how their operations can contribute to environmental solutions.”
Duroflex utilises anti-stress fabric derived from discarded PET bottles in its fully backward integrated manufacturing facilities. With production units across India including South India’s largest foam manufacturing unit in Hosur, the company leverages its advanced manufacturing capabilities to scale sustainable innovation. The Energise collection—designed for active individuals with power-packed lifestyles—combines this environmental innovation with signature sleep technologies including 3-zoned NRG Layer, QUBE Cell technology, and copper ion cooling systems, proving that sustainability and premium quality are not mutually exclusive but rather complementary in creating superior products.
(India CSR)
