NEW DELHI: Reckitt Benckiser, consumer Health and Hygiene Company, collaborated with the Global Citizen India, to celebrate the success of the three-year completion of its Dettol School Hygiene Education curriculum through a hi-impact, one-of-its-kind event named as Chaka Chak Mela, in New Delhi.
The event was carefully crafted to educate the children in an edutainment environment. RB is delivering the curriculum in partnership with the Aga Khan Foundation, Samhita, Collective Good Foundation, Learning Links Foundation ADRA and Pehel across urban and rural schools in the states of Bihar, Gujarat, Madhya Pradesh, Maharashtra, Telangana and Uttar Pradesh.
The program has created 1,54,000 awareness sessions on handwash and hygiene, impacting over 4.52 Million school children in 3 Lakh plus schools via E-Curriculum and Offline Curriculum across the states of Bihar, Gujarat, Maharashtra, Telangana, Uttar Pradesh, Rajasthan, Andhra Pradesh, Tamil Nadu
Gaurav Jain, Senior Vice President, Africa, the Middle East and South Asia (AMESA), RB Health India, said, “We have focused on a five-step experiential learning method, which has allowed us to touch upon five crucial everyday aspects of hygiene. I am sure that once the students understand these basic hygiene measures, they would turn into influencers for others, and nation-builders of tomorrow.”
The curriculum, which was delivered by the Aga Khan Foundation, Samhita, Collective Good Foundation, Learning Links Foundation ADRA and Pehel to schools in the target states, is designed to suit grade-appropriate learning of students – Level one is for Grade one and two, Level two is for Grade three and four, and Level three is for Grade five and above.
The content is structured into five focus themes that addresses Personal Hygiene, Hygiene at Home, Hygiene in School, Hygiene during Illness and Hygiene in Neighborhood. In total, the curriculum covers 15 topics across the five themes for each level through classroom sessions (three topics per theme in progressive level of difficulty), undertaken by the teacher using the resource materials made available.
The curriculum also focuses on sensitizing children about six critical occasions for handwashing, which include washing hands after defecation, and the use of toilets; before eating; before preparing and serving food; before feeding infants/children; after cleaning a child’s bottom and after coughing/sneezing during illness.
📢 Partner with India CSR
Are you looking to publish high-quality blogs or insert relevant backlinks on a leading CSR and sustainability platform? India CSR welcomes business and corporate partnership proposals for guest posting, sponsored content, and contextual link insertions in existing or new articles. Reach our highly engaged audience of business leaders, CSR professionals, NGOs, and policy influencers.
📩 Contact us at: biz@indiacsr.in
🌐 Visit: www.indiacsr.in
Let’s collaborate to amplify your brand’s impact in the CSR and ESG ecosystem.
