MUMBAI: Expanding its efforts around plastic recycling in Maharashtra, PepsiCo India has partnered with the NGO, Project Mumbai, for the Mumbai Plastic Recyclothon.
The initiative is a massive ‘voluntary’ plastic waste collection and recycling drive in Mumbai, inviting people to Donate plastic during the DaanUtsav from Oct 2-8.
The seven-day drive, supported by the municipal department, is a campaign to raise awareness about the need for responsible recycling of used plastic. The drive aims to collect 250 tonnes of used plastic (approximately equivalent to 5% of the plastic waste generated in the city every week) and the same will be recycled, as well as re-used for creating an art installation and benches.
Neelima Dwivedi, Vice President, PepsiCo India, said, “As we believe it is equally important to drive awareness among consumers for responsible recycling of used plastic. We hope to be able to reach many more people through this this mega awareness and collection drive with Project Mumbai.”
PepsiCo is guided by its Performance with Purpose 2025 goals, to reduce the impact of its packaging on the environment and to increase recycling of used plastic packaging. As part of its efforts to enhance packaging, the company will be piloting the first ever 100% compostable, plant-based packaging for our popular snacks products – Lay’s and Kurkure, in India this year.