BENGALURU (India CSR): Flipkart Foundation, the charitable arm of the Flipkart Group, has partnered with Pratham InfoTech Foundation to support digital literacy and employability skills among youth in Bengaluru and Mumbai. The initiative aims to bridge the digital divide by equipping young people with essential digital, soft, and employability skills, enabling improved access to sustainable livelihood opportunities in a technology-driven job market.
Under Phase III, the programme will train 2,500 youth annually across 10 community-based centres through a hybrid learning model that combines classroom instruction, access to digital equipment and structured employment linkages. The curriculum focuses on digital literacy, soft skills and job readiness to prepare participants for entry-level roles across sectors, while maintaining a strong emphasis on inclusion, with at least 50% participation from women. Participants will receive access to shared laptops for learning and self-practice, alongside pre-placement sessions, interview grooming workshops and regular job fairs to strengthen employment outcomes.
Building on the success of the first two phases, which trained more than 6,000 youth and enabled over 3,800 placements, Phase III aims to support job placements or livelihood opportunities for at least 60% of trained participants, while strengthening career awareness, confidence and long-term employability. The initiative will also focus on upgrading digital infrastructure at community centres, recruiting and training local fellows as instructors, and implementing structured placement support to connect youth with employers.
By strengthening digital literacy and employability pathways, the Digital Employability Programme aligns with the Government of India’s Skill India Mission, which aims to equip individuals with industry-relevant skills to improve employability. This supports inclusive economic participation and long-term resilience, central to the Flipkart Foundation’s vision. The programme is projected to directly support nearly 2,500 youth this year, reaching nearly 10,000 beneficiaries indirectly through their family and community members, thereby creating economic stability for thousands.
Puja Trisal, Director, Flipkart Foundation, said, “At Flipkart Foundation, we see our work as a crucial investment in India’s future. By investing in the country’s youth, we are contributing to a more resilient and future-ready workforce that can drive inclusive growth. Through our collaboration with Pratham InfoTech Foundation, we are focused on equipping youth from underserved communities with practical skills, confidence, and exposure to employment opportunities across the modern economy. By strengthening digital literacy and employability pathways, this initiative aims to support young people, especially women, in building sustainable livelihoods and driving long-term economic resilience within their communities.”
Prem Yadav, Co-Founder and CEO, Pratham InfoTech Foundation, said, “This partnership with the Flipkart Foundation is more than skilling – it is about unlocking potential. By combining digital access, employability skills, and strong industry linkages, we are enabling young people, especially women, to build sustainable futures and move confidently towards meaningful employment.”
Over the years, the Flipkart Foundation has worked across multiple states, including Delhi, Haryana, Punjab, Uttar Pradesh, Assam, West Bengal, Odisha, Gujarat, Maharashtra, Telangana, Karnataka, and Andhra Pradesh, to support underserved communities through interventions in livelihoods, environment and community development, ensuring scalable and sustainable impact.
(India CSR)
